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A clever way to generate more tweets – and expand your audience

Even if you have no experience or interest in Twitter, this technique could work for you.

Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis.

It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, Google Adwords and other services you may be using.

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I haven’t decided whether it’s for me yet, but I thought it was worth a try – so I signed up their free trial to learn more.

Now here’s the reason for my post:

They offered me 15-day free trial to get started.

But as soon as I filled out the short form (with no credit card required by the way), they offered to extend my trial to 30 days if I tweeted that I was trying DashThis.

Seemed like a small price to pay for some additional time.

So I clicked on the tweet button – and a pre-populated tweet came up. A simple click to approve the tweet and I was done.
And I had my 30 free trial.

You may or may not use Twitter yourself. That’s not important.

What is important is that millions of people do use it. Some have very large Twitter followings – and some of those people may be your future customers.

Whether it’s extending a free trial time period, a small price discount, or some other simple gesture, think about the ways you can use your offer to spread the word to a larger audience.

About the Author: Bob McCarthy

Bob McCarthy is a marketing consultant helping small- and medium-sized businesses apply direct response strategies to direct marketing, advertising and digital marketing. If you visit his website (, you can download his two FREE ebooks, Making Snail Mail Work: 13 Lessons in Direct Mail Strategy and Generating Sales Leads: 8 Steps for Building a Sales Lead System. Bob can be reached at 508-473-8643 or

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