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Small Business Success

Publicity Success in 3 Steps

Simple actions can lead to big results.

How is your year going so far? If your business could use more sales, it’s time to take action.

Why not use publicity to get some free attention and help boost credibility for your business?

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Here are 3 simple things you can do now to start generating press:

1. Research.

If you don’t already have it, find the name and contact information for a reporter at your local newspaper who covers your industry and the managing editor at a small, niche magazine who may be interested in your expertise.

Read what they’ve written and check out what is coming up in future issues in the online editorial-calendar.

2. Prepare.

Figure out the benefits you have to offer both media members – at no cost to them.

Can you be an expert resource for future articles?

Can you provide an opinion piece about a recent story?

How about an article about a hot, current trend?

Make a list and think about what you would want to hear if you were that reporter or editor. Practice your pitch.

3. Make the Call.

Now, call the reporter or editor directly. Introduce yourself and offer your expertise or an article at no charge. Mention that you saw a recent story and are interested in writing an opinion piece about it or an unbiased article about the same subject.

Then, see what happens. Since most local publications are running on tight budgets, they may be more than happy to receive some free content from a local expert.

And if this doesn’t work, write a press release with some valuable information in it (just follow the style of those at or and post it on a site that caters to your industry and allows free, press-release-posting.

Boom! Instant publicity you can post on your site.

Repeat this process with more media venues, and soon you’ll start building buzz that brings in new customers. Now, that’s worth the effort…isn’t it?


For additional help with your PR and content strategy efforts, please write to me here or at

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, <a href="" target="_blank"></a>, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and [...]

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