Thanks for posting this article. So many entrepreneurs tell me that they spent a small fortune on a big PR agency, and they didn`t see any results.
As with any part of your business, it`s essential to conduct research first and then make a decision. Most small business owners can do their own PR with great success - It just takes a little more time and effort.
All the best,
Melanie
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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites