I use craigslist daily, yes it is a time consuming, and sometimes frustrating method, yet I get a steady stream of leads, and inquiries, not to mention customers, but what I find interesting is the people all seem to prefer the "little" guy over the chains and big corporations.
I live in an area surrounding Philadelphia, I make outdoor furnishings, decks, and sheds. this time of year sheds are my biggest seller, less than 100 miles away in two directions are arguably the capitals of sheds, one being Lancaster and the other in Delaware.while my volume is enough to get decent material discounts I am nowhere near the more established nationwide volumes the other guys do, yet people rather have my product even if it is more expensive (competitive but sometimes more), why because they get great customer service, and I am local, I can respond to their needs better, and personally build their project then stand behind it. (theres another thread here I think).
I still think the trend is moving to home town, personal interaction, some hand holding, and getting exactly what you want for the dollars you spend. Just because, maybe especially, some forces outside anyones control devalued your home and stole your equity, deflated your retirement fund to the point it will take a decade or more to recover doesn`t mean you want to feel poor, everyone wants to feel special, or important, by dealing with local small businesses you get that as a matter of course.
I believe as the no frills lifestyle is forced into everyones life we all will be going local rather than global.