I’m an entrepreneur addressing an issue that I see other entrepreneurs increasingly grappling with. So I created a blog as my tool for getting the word out.

More and more businesses we talk to are unhappy with their offshore partners. Small businesses are looking to outsource more than ever, but the problem is that finding a reliable offshore partner is incredibly difficult. Many companies are seeking the cost-benefits associated with outsourcing, but most get burned in the process. I own a Chicago-based outsourcing company and decided to create an humorous blog about this phenomenon www.BoycottSoftwareSweatshops.com I wanted to make it funny, relevant, and insightful. It shows that we don’t take ourselves too seriously, but we’re dead serious about what we do.

I started it a few months ago to liven up my brand and it’s been my main lead generation tool. It’s very hard to differentiate myself from the dozens of “Bob’s from Bangalore” that call on the same prospects I’m after, so I decided to make fun of my entire industry.

The results have been phenomenal. In a crowded marketplace, I all of a sudden stand out. It ain’t safe, but it works.

Mentioning my blog to people helps break the ice because it’s funny. I’ve gotten new clients all over the country, and even one in Belgium because of it. I publicize it like crazy at events and even wear buttons with my blog logo. When I make cold calls, I tell people to visit my blog. I tell them that I’m making fun of my own industry. It differentiates me and has been the main reason for my growth.

I’m not a fancy PR person, but I’m convinced of the power of business blogging to get clients and media attention. Make it edgy and have fun.

Raza Imam
http://BoycottSoftwareSweatshops.com