Marketing your Website #1 of 5: Focus on Content and Code

in Forum: Building a Website that Works

Source of this discusssion: /media/episodes/9022/market-website-content-code-podcast.htm Page description: Keep your online content fresh and present that content in the best possible way.

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Jan. 11 2008 at 12:36 AM
Posted by: CraigL “Quote Reply
nhgnikole wrote: nhgnikole wrote: [QUOTE=CraigL]The problem isn't can you be found by your actual name. I did a Google search for "Search marketing consulting" and A2.com wasn't anywhere near the top in results. CraigL wrote: The problem isn't can you be found by your actual name. I did a Google search for "Search marketing consulting" and A2.com wasn't anywhere near the top in results. I actually think this statement or fact-finding operation or whatever you want to call it is useless. What would be more telling of a SEO's work is the results his clients have achieved. Oops....mea culpa, you're right! That's the product, not the A2 company. Good point! Craig Landes --- Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown --- Success = Passion, Patience, Persistence!
Jan. 11 2008 at 12:40 AM
Posted by: CraigL “Quote Reply
Hmm..I looked up "Hammes," a success story, and there isn't even a description tag for the main page. Enh...all this search-engine stuff is just seo-seo, I suppose. :-) Craig Landes --- Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown --- Success = Passion, Patience, Persistence!
Jan. 11 2008 at 1:24 AM
Posted by: nhgnikole “Quote Reply
Wocka wocka. * Bad Habits * A True "Lifestyle Business" (from Small Business Essentials) writing \| marketing \| web: NHG Consulting
Jan. 11 2008 at 4:22 AM
Posted by: Nuevolution “Quote Reply
Come now A2dotcom, I'm going to be honest with you, there are alot of tech savy people here at SUN, the least I want to read on a post is someone that claims to be an SEO Expert to make a claim such as "if you type in my name "reach david" Im #1, OF Course, its an exclusive search... It's like If I were to tell you type in "edgar monroy" in Google, I show up #1... Now try typing in "search advertising" and you are nowhere to be found... Wadda ya think Nikole? are you gonna go along with that? Edgar Monroy Web Developer / Owner / Consultant When starting your own business the need to "know-how" is greater than money! http://www.nuevolution.net
Jan. 11 2008 at 6:57 AM
Posted by: A2dotcom “Quote Reply
Good Morning, I thought I'd give this online social networking thing a try, but I find it unproductive. I’m disappointed. I thought people would appreciate a chance to explore real-life search marketing success stories and ask questions; however, it seems people are more interested in taking pot shots at me rather than learning something new. In stead of my getting intelligent questions directed at me, I had dirt thrown at me. My friend would say, "my gosh what a chance missed." Life is too short and I wonder who has time for fruitless dialog? This may be my last posting, so I’d like to wish everyone the best success. It’s back to my simple lifestyle of walking my beagles and enjoying photography. BTW, here’s a snippet from my Website, which I invited everyone to explore and ask questions about: Anyone or any company claiming to be an expert in search marketing will possess the skills to generate extensive Website traffic and create untraditional revenue streams. For example, I have several Internet Websites that publish affiliate links generating thousands of dollars a month. (An affiliate link is created when someone places a link on his/her Webpage and receives a commission every time a Web surfer clicks through and makes a purchase.) Here's proof my search marketing concepts work--several affiliate partners of mine have told me that I'm their top performer. Furthermore, some of these companies have employed me as a consultant to develop and test landing Webpages, banners and pay-per-click ads. I believe this experience provides me with unique insights into this evolving industry… Just in case anyone is still interested, here's the link: www.a2.com/searchadvertising David Berger Founder, A2.com Edited by: A2dotcom - Jan. 11 2008 at 9:09 AM
Jan. 11 2008 at 8:51 AM
Posted by: Donmac17 “Quote Reply
David, I haven't the time to plow back through the tripe field to learn what took place here, but as to what you've stated above, I'm interested to learn more. Give me a link to your site via e-mail to donald17@donmac-ideas.com. I want to see for myself. Don McKay Donald McKay DONMACideas! Marketing - Advertising - Copywriting Inman, SC, USA http://www.donmac-ideas.com
Feb. 21 2008 at 9:43 PM
Posted by: DriveThru “Quote Reply
I was referred to this podcast from a colleague who noticed a similarity between my internet marketing podcast and the Startup Nation podcast. No big deal, I guess we had one of those "parallel thinking" moments. Nevertheless, I really want to address one of the points Nicole made in this episode about the use of Javascript. She and Rich had discussed the inability for the search engine robots to "spider" your website navigation menus if they were contained in Javascript-initiated drop menus. This is untrue. It really depends on how well your web developer coded the navigation menu. There is a "best of both worlds" method where the navigation menus reside in hidden divs in your HTML (even as semantic list items <li>). This is accomplished through CSS. The divs are "unhidden" when you initiate the Javascript (rollover). This way, the search engine robot scans the HTML and follows all the links within the navigation list items. Here's a live example of this treatment (from a website we developed for HK Turnaround): www.hkturnaround.com - hover your mouse over the "Products & Resources" tab at the top to see the Javascript menu effect, then view the page source to check out the HTML (if you'd like). Googlebot (and other spiders) will strip out the CSS and not crawl Javascript, so they will spider this page as if it's a page from 1996 (no frills). See, your website can look great and be functional at the same time! - Rick (from Drive Thru Interactive)
Feb. 22 2008 at 3:33 PM
Posted by: CraigL “Quote Reply
Hi Rick ;-) I don't think Nikole was saying that using Javascript makes it "impossible" for search engines to gather info. The audience level for most of these podcasts isn't so much developers and designers. She, as a developer, was highlighting that to ONLY use Javascript isn't such a great idea. But the podcast isn't really the venue to explain hidden DIVs and so forth. We had a couple of other threads---I can't remember their titles---where we discussed various strategies for both SE optimization with scripts, and accessibility using hidden boxes and so forth. It comes down to the particular target audience for any given topical discussion...right? Craig Landes --- Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown --- Success = Passion, Patience, Persistence!
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