| Jan. 04 2008 at 10:51 AM |
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Any of you actually use a "script" when cold-calling? I know there are all sorts of opinions on whether or not it works, but if you do cold-call, do you use an actual script?
The more I read and think about it, using a script, sounds, well, "scripted". I don't want to sound like a robot when calling on someone. Just seems to impersonal. But that doesn't mean a few notes on what we want to accomplish with the call can't be written down.
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
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| Jan. 04 2008 at 12:09 PM |
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I have worked for companies that use scripts, like AOL, and depending on what you are trying to do, they can serve a purpose. I found out there are tons of laws that govern what can be said, promised, etc, so they have to use a script to make sure that people know the terms they are agreeing to. One of the frustrating things was that if a person had a question that caused you to go off course, then problems arised. If it is to set up sales appointments or something like that, then a script could be helpful, but you have to be a great conversational reader. It can't sound scripted.
If a picture is worth a thousand words, how much is a video worth that is bringing you new business?
Del Williams Media
Your Audio-Visual Solution
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| Jan. 04 2008 at 1:33 PM |
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delzakiya wrote: ...but you have to be a great conversational reader. It can't sound scripted.
I like that phrase! A "conversational reader". I think the same thing would apply to the idea of listening instead of just hearing. Y'know?
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
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| Jan. 04 2008 at 3:48 PM |
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I have an article on my website entitled "Cold Call Letter or Email."
It is on the "Tips & Techniques" page; the navigation button is on the left hand side of the home page.
Rgds,
Ric
Edited by: RicWillmot - Jan. 04 2008 at 3:50 PMRic Willmot
Executive Wisdom Consulting Group
www.ExecutiveWisdom.com
info@executivewisdom.com
Blog: www.ricwillmot.com
Founder of the Society for Executive Wisdom
www.ExecutiveWisdomSociety.com
Strategy for Professionals: www.strategyforprofessionals.com
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| Jan. 04 2008 at 8:48 PM |
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GoNink,
I have been in and run telemarketing rooms for 12 years. Of course you should write it down. One day you may not have it in front of you, but to begin you MUST have it written down. That doesn't mean you can't get off the script, it just means to be sure you get back on your "map" on the way to your objective.....
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| Jan. 05 2008 at 12:14 AM |
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If it is scripted, it is stiff and uninteresting and people are uncomfortable with this. If you know your product and your customer, you should be able to have a conversation, make a connection and have a smile in your voice.
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| Jan. 05 2008 at 1:08 PM |
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cdbartwork wrote: If it is scripted, it is stiff and uninteresting and people are uncomfortable with this. If you know your product and your customer, you should be able to have a conversation, make a connection and have a smile in your voice.
You can have a script and still have an "unstiff, interseting" conversation. Think about a good movie you saw recently. I promise you it was scripted but when you watched it, you weren't thinking about it being scripted.
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| Jan. 05 2008 at 5:50 PM |
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Gonink,
Don't over-think this.
You have the link to the article on my website.
None of us enjoy receiving unsolicited sales calls; why on earth would we think this is a smart way to market our own services?
One of the teleconferences I did for my Private Clients Mentor Group was, "Getting to the Buyer: How to turn cold calls into warm opportunities."
It is available from the online store of my website.
Rgds,
Ric
Ric Willmot
Executive Wisdom Consulting Group
www.ExecutiveWisdom.com
info@executivewisdom.com
Blog: www.ricwillmot.com
Founder of the Society for Executive Wisdom
www.ExecutiveWisdomSociety.com
Strategy for Professionals: www.strategyforprofessionals.com
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