I would definatly pitch for PR.

Nancy

Great article with a lot of useful information.  I would just like to add that I agree with previous posts that the sales aspect and closing the sale are of utmost importance.  Speaking from a consumer aspect, I can't tell you how annoying it is to contact a company because you've seen their ad, flyer, phone number somewhere, and get less than stellar customer service - or worse yet an answering machine that says they will get back to you but they don't.  Then IF I call them back, I'm already annoyed.  So, market all you want, just keep in mind that it doesn't end there!

Don't forget the “Six Degrees of Separation” theory. This theory states that we are a maximum of six contacts away from anyone. For example, let’s say you want to make a contact with someone at IBM to sell your services. You may tell your doctor you are a Virtual Assistant, who then tells his wife, who then tells her friend on the school committee, who then tells a neighbor, who then tells her mother. This mother talks to her son one day who happens to be on the marketing committee for IBM. Two weeks down the road you get the phone call you never dreamed was possible.  Outsourcing as Bill Gates personal virtual assistant ;)

Six Degrees = A lot of contacts