How to Deal with Knockoffs: Flattery or Flat-out Theft?

in Forum: Protecting Your Ideas
Source of this discusssion: /articles/3782/1/product-knockoffs.asp Page description: Rolex watches and Kate Spade handbags are sold from car trunks – because they're not Rolexes or Spades. Knockoffs are a fact of business for big brands, and they have legal teams to deal with it. But as a startup, you don't. Here’s what you can do if you get knocked off.
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Jan. 11 2008 at 2:54 AM
YveEMD Posted by: YveEMD

Wow, isn't it amazing how success can be a 2-edged sword.....well, to deal with the sharp end of knock-off competition 2 fronts of attack are required - first, cover yourself with sound legal advice and process and second - an excellent management tool is to smother your competitors with your publicity.  Your company has an ecological focus and mission, so any green-related newspaper articles, TV shows, radio broadcasts - let them know you exist and your company has a passion for saving the planet.  Remember, you are looking for mass publicity so don't limit your efforts to the town or state where you are headquartered.  Look for magazines with a green focus and give their editors the good news about your company.  Align your company with pet charities - another excellent way to get the word out about your company and most importantly you are in a position to help local pet charities.  I do non-profit development work for a few noble pet charities and I will be contacting you directly!  The key thing is to not give up or become defeated by folks far too lazy to create an original idea.  The good folks can win and you will.

 

Luxurious things should never be rushed. Create what is memorable, not merely desirable. Leave an imprint on humankind and the environment that is benevolent. Empowerment Mineral Designs has been recognized by the Center for Positive Practices for its business model.
Jan. 16 2008 at 7:05 PM
artalacarte Posted by: artalacarte
Yve,
I am over the "copycat" side of the issue. I actually feel sorry for those people: not being creative is one thing, but being lazy and not even trying is another one...well, I have no time for them. I had someone actuallytelling us that Whiner and Diner should not have the monopole of "crafting wine crates"??? That is not the point! make a bird house or something...I guess their never heard of intellectual property ...Oh, well!
 
We actually did a lot of that: magazines, on-line magazines, local tv shows, MSNBC Celebrity Pet Dish and (soon to be on Sunshine TV), blogs and of course the Starupnation home-based business competition (#2 in the hightest vote-getters was pretty good...), and still working at it. Pet charities is a great venue and wonderful cause...Can't wait to hear from you!
Thanks again!
"Simply Eco-Luxurious: Because your Pet deserves the Very Best"
Whiner and Diner Pet Accessories
Feb. 19 2008 at 5:51 PM
No Photo Posted by: scyahoo
thanks for this line of discussion, I picked up a few tips. I am recommending a book to everyone call "how small business trades worldwide" by john spiers. he has some very vital information on how to survive as a wholesaler/importer that directly speaks towards some of the issues mentioned here. I am using some of his tips to set up my business which includes designing handbags- . He makes some statements that dont exactly agree with some of the comments here,  I still find some very valuable info on how to do things--no i am not connected with the book.  he does online classes to.  go to amazon and look it up or look for it at the library.
Feb. 23 2008 at 11:19 PM
cdbartwork Posted by: cdbartwork

Unfortunately copying happens all too frequently. I once heard someone who had the booth right next to mine at a trade show say to the artist whom  she had copied..."the design is out there." The person who copied could price far below the artist who originally designed the line by not soldering and using cold connections. I no longer see the original artist but do see the person who copied at the trade shows. Sad!

I worked for 2 years on a new collection, the first designs since my malignant melanoma diagnosis and the rep/pr person I hired in August told me in November that she "lost" the work. These were all the new designs and I search the internet frequently looking to see if they will turn up somewhere. Sad!

Colleen Dougherty Bronstein Designs
Sun Safe Designer Clothing
http://www.sunsafedesignerclothing.com
http://www.bronsteinartwork.com

Feb. 24 2008 at 5:24 PM
teejaystudio Posted by: teejaystudio
Being a Graphic Designer, my "creations" sometimes get copied within weeks depending on the medium. I remember when I was designing t-shirts for a private label, we went to a trade show with our new line and by the end of the show another company several rows over was selling the exact same design on their shirts. It even looked like a Xerox job.
Tom Johnson
Graphic Designer and Entrepreneur
TJ Studio, Incorporated

"Saving the World through Graphic Design"
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