Online Marketing Imagery: What Big Brands Know that Small Brands Don't

in Forum: Marketing
Source of this discusssion: /articles/9006/1/marketing-branding-imagery.htm Page description: The photos and imagery you use to represent your business is a crucial at-a-glance factor in how you're perceived and whether people are drawn to your brand. Learn the ins and outs of creating imagery that works for your business.
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Nov. 30 2007 at 9:07 PM
SterlingPear Posted by: SterlingPear

Being that our slogan is "Holiday Elegance Made Simple" our plan has always been to expand beyond Christmas for each of the holidays.  However, I don't see that happening right away and we'll probably be focused mainly on Christmas for at least another year.  I'm learning that the design and manufacturing process, not to mention bringing it to market and promoting it is a full year cycle.  We have so many ideas for expanding our current Christmas line that I'm afraid expanding to other holidays might have to wait another year.  I wish we had different departments for R&D, design, manufacturing, marketing, sales, and everything else including the admin and finances, but for now it's just me and my partner.  Hopefully, as we grow I can build a whole team so I can focus more on the design and new product development.  I'm so glad to hear that you think we look like a major player!  That was the whole idea!

Janet Hayden
Sterling Pear™
www.sterlingpear.com
Holiday Elegance Made Simple™
Dec. 01 2007 at 12:06 AM
vwebworld Posted by: vwebworld
The photos are great however their file sizes are large... some of the product photos file sizes I checked were over 100K (the home page photo is over 200K).
 
This means it may take a while for photos to load and it will seem like forever for some one with a dial up connection.
 
~Roland


Edited by: vwebworld - Dec. 01 2007 at 12:12 AM
Web Design | Golf videos | ecommerce articles | Golf Lessons
Dec. 01 2007 at 3:14 PM
CraigL Posted by: CraigL
vwebworld wrote: This means it may take a while for photos to load and it will seem like forever for some one with a dial up connection.

We see lots of Web sites with buttons to choose a language or country or region. Why not a button to choose "Broadband connection" or "Dial-up connection," and optimize two different sites for each demographic?
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
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Success = Passion, Patience, Persistence!
Dec. 03 2007 at 11:32 AM
vwebworld Posted by: vwebworld
CraigL wrote:
CraigL wrote: [QUOTE=vwebworld]This means it may take a while for photos to load and it will seem like forever for some one with a dial up connection.
vwebworld wrote: This means it may take a while for photos to load and it will seem like forever for some one with a dial up connection.

We see lots of Web sites with buttons to choose a language or country or region. Why not a button to choose "Broadband connection" or "Dial-up connection," and optimize two different sites for each demographic?
 
Some websites that have both an html and  a flash version of their site offer such an option (to choose the html or the flash site). It certainly be done, however, it does mean duplication of work (web pages). Also, since this site (the site of this thread) is an ecommerce site, it would be impractable to have duplicate webpages (essentially duplicate online stores).
 
The difference in image quality resulting from compressing the jpg file is almost un detectable to the viewer. The home page image is over 200K... compressing it to 60K or 70K would provide a faster load time and not affect the visual impact of the photo.
 
~Roland
Web Design | Golf videos | ecommerce articles | Golf Lessons
Dec. 03 2007 at 2:08 PM
SterlingPear Posted by: SterlingPear
Great suggestion.  I will try to get our home page image condensed for the reasons you named.  Thanks so much for taking the time to take a look at the website and expecially for posting your comments.  We REALLY appreciate the feedback!
 
Janet Hayden
Sterling Pear™
www.sterlingpear.com
Holiday Elegance Made Simple™
Dec. 15 2007 at 4:41 PM
HitProfit Posted by: HitProfit
Nice photos but 200K for a homepage photo! - Maybe you should look into photoshop for the save to web feature and decrease your res to about half and still get the same quality.  Best of luck


Edited by: HitProfit - Dec. 15 2007 at 4:47 PM
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