Using Market Research Surveys to Gather Customer Information

in Forum: Marketing

Source of this discusssion: /media/episodes/1689/podcast-research-surveys.asp Page description: Market research has to be part of your planning process as you start and grow your business - listen in as we discuss online survey tools.

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Nov. 02 2007 at 5:57 PM
Posted by: albx “Quote Reply
ok, quick question. what if you don't have customers yet for a product or service, but you know the target market? how can we get survey respondents who are opt-in people that want to supply feedback and the survey responses. -thanks!!
Nov. 02 2007 at 11:18 PM
Posted by: RabbitMountain “Quote Reply
Bribe them with entering their name to win some free goodie... iPods seem to get a lot of bribery mileage. But I'm wondering, are you surveying them regarding your product? Not sure I understand how they could give useful feedback until they're on board as customers.....? —paula • Rabbit Mountain, LLC, print and digital communications • NEW! The Sustainable • Local Centre County Shopper's Guide