| Nov. 02 2007 at 5:57 PM |
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ok, quick question. what if you don't have customers yet for a product or service, but you know the target market? how can we get survey respondents who are opt-in people that want to supply feedback and the survey responses.
-thanks!!
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| Nov. 02 2007 at 11:18 PM |
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Bribe them with entering their name to win some free goodie... iPods seem to get a lot of bribery mileage.
But I'm wondering, are you surveying them regarding your product? Not sure I understand how they could give useful feedback until they're on board as customers.....?
—paula
• Rabbit Mountain, LLC, print and digital communications
• NEW! The Sustainable • Local Centre County Shopper's Guide
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| Sep. 17 2008 at 6:40 AM |
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paula and albx,
i have the same challenge. i have a new product i want to take to market, and i know my target market. however, as my company is not trading yet, i do not have existing customers. therefore, my current view is i need to go out to ask questions of people directly. i'm trying to find a good uk company to do this, and this is currently challenging! do you know of any, or the correct term to type into google?
kind regards
mark.
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| Sep. 23 2008 at 12:36 PM |
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There are a few approaches you can take to market test your idea:
- You can use Google's Keyword Tool and Google's Trends tool to figure out how popular the space is. It'll give you a good sense on whether or not a market exists. A good article on this is http://www.growthink.com/content/gain-valuable-market-insight-10-minutes-flat
- You can build a landing page and run a Google Adwords campaign to test out different messages, obtain feedback from your market. Check out http://www.teamandadream.com/willitwork/
- You can write a press release about your product/service and gauge it's viability by seeing how often it's picked up and/or how many people contact you. A PR service I like that I've tried before is www.businesswire.com
- Finally, another method is to create a 10-question survey on surveymonkey (free) and send it to bloggers, F&F, etc. to capture demographics, feature sets, etc.
Hope that helps!
Best,
Yasmine
Accelerate the launch of your Web business
http://www.teamandadream.com
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