To Increase Sales Cater to Women

in Forum: Marketing

Source of this discusssion: /media/episodes/3886/cater-to-women.htm Page description: StartupNation co-host and chief Startupologist, Rich Sloan, interviews Delia Passi, creator of a new certification service that familiarizes you with the woman consumer and trains you to serve her better.

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Oct. 23 2007 at 12:32 PM
Posted by: Rich “Quote Reply
I wanted to spark your attention to this important interview, folks. you're missing the boat if you don't make a conscious decision to address the special preferences and attitudes of women consumers. the link to the radio show is above, right under the headline for this forum post. Edited by: Rich - Oct. 23 2007 at 12:33 PMRich Sloan Co-Founder, Chief Startupologist, StartupNation
Oct. 23 2007 at 1:15 PM
Posted by: JSondy “Quote Reply
Listening right now. Developing a marketing strategy for women is important and there are different approaches to connecting with the female consumer. But don't forget men. In my locale, businesses are predominately owned by women (80+%) and there are numerous events, publications, charitable organizations and more for women. Well, the men are beginning to feel alienated and have announced the launch of their own publication for our region. Joann Sondy Creative Aces Graphic Design and Digital Imaging for Print, Web & Beyond
Oct. 24 2007 at 3:19 AM
Posted by: CraigL “Quote Reply
How come we have to market only to men or to women? What about the rest of the people? Craig Landes --- Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown International Society of Curmudgeons
Oct. 24 2007 at 2:15 PM
Posted by: JSondy “Quote Reply
Craig, while I believe in the B2B arena of marketing and communications there should be no difference. Unfortunately, the B2C direction is quite different. The latest method of marketing "the experience" can be different for gender and/or age. There is a lot of research that women handle 80% of all purchases for the household, woman-owned business is increasing every year and the retiring of the boomer generation. So, as a business owner, you should be aware of current trends and data, examining the impact it might have on your marketing initiatives and develop strategies accordingly. Joann Sondy Creative Aces Graphic Design and Digital Imaging for Print, Web & Beyond
Jul. 11 2008 at 12:37 PM
Posted by: Rocke “Quote Reply
I heard the presentation on your website and Startupnation but I don’t seem to be able to find the searching database that is mentioned so many times during the presentations. To help on my decision, I would like to see how does this Searching Database works and how does the women actually find this DB. How do the women find this DB if I'm no able to?