Overcoming “The Dip” as an Entrepreneur

in Forum: Marketing

Source of this discusssion: /media/episodes/3820/RD-July-7-2007.asp Page description: In our interview with Seth, learn how The Dip sheds light on scarcity, being the best at what you do, and effectively determining if you're just slogging through the tough times on your way to success or stuck in a no-win situation.

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Oct. 08 2007 at 4:57 PM
Posted by: aither “Quote Reply
There is much to be said about maintaining contact with past customers. Don't discount them - they already know the quality of your work. Karen Del’Marmol, VA Administrative Support Services http://karendelmarmol.com The object of life is not to be on the side of the majority, but to escape finding one's self in the ranks of the insane.
Oct. 11 2007 at 10:18 AM
Posted by: JSondy “Quote Reply
I, too, am sick and tired of the "dip" and much prefer the inverse. My business runs in cycles connected to the earnings seasons of the stock market. Since 1Q of this year I've been trying to find and develop marketing strategies and tactics that will fill and hopefully eliminate the downward cycles. Some marketing "gurus" suggest that you have a three-pronged approach to generating income: 1) private clients (direct income), 2) groups (leveraged), and 3) information products (passive). You may want to consider looking into this model more closely; because I believe for creative entrepreneurs this is an equation that we can easily decipher. Prong 1 is simple. For #2, look for opportunities with local artistic communities and architecture/interior design groups. #3, put yourself on the talk circuit. Are you an expert in your field? Can you address "green" and "eco" topics? Do you have a book showcasing your work and available for sale? If others have the "magic bullet" to even out the ebb and flow of small business, please share your ideas. Good luck Joann Edited by: JSondy - Oct. 11 2007 at 12:24 PMJoann Sondy Creative Aces Graphic Design and Digital Imaging for Print, Web & Beyond
Oct. 23 2007 at 8:45 PM
Posted by: sddreamweavers “Quote Reply
aither wrote: There is much to be said about maintaining contact with past customers. Don't discount them - they already know the quality of your work. Not only that but chances are they can generate great word of mouth buzz. Aaron Wood CEO San Diego Dream Weavers http://www.sddreamweavers.com awood@sddreamweavers.com New and improved! Now with blogging goodness! http://www.sddreamweavers.com/san-diego-seo-marketing-blog/
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