Doing Business by Doing Good: Social Entrepreneurship

in Forum: Public Relations

Source of this discusssion: /articles/1295/1/business-social-entrepreneurship.asp Page description: You want your company to provide a living, and you want to make life better by advancing a good cause. Social entrepreneurship can successfully blend capitalist urges with an even higher calling.

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Sep. 08 2007 at 11:37 PM
Posted by: PicFusion “Quote Reply
I have started my online private video sharing website, this year. I need some advise on marketing the business. The site is www.PicFusion.com where you can upload your Videos and make slideshow of Photos, edit, remix and add effects and send Ecard video and share with your trusted network.
Sep. 10 2007 at 12:17 PM
Posted by: Claddagh “Quote Reply
I believe in social enterprise, in fact I used social enterprise as a way to fund Women In Need Network, a nonprofit organization working on behalf of domestic violence victims, child abuse victims, and human trafficking victims. Women In Need Network has never accepted public funding; our programs were supported through social enterprise ventures. Today I am the publisher of Claddagh Ltd. Publishing House and I am pleased to say that we have added a social enterprise program to our company. Authors publishing under the social enterprise program assign a portion of their royalties to their social cause and Claddagh Ltd. Publishing House will also contribute to their cause. Claddagh Ltd. Publishing House has a list of causes it will contribute to each year (including Women In Need Network). We are a green company and are committed to being an environmentally responsible company. For additional information, please visit: Claddagh Publishing Claddagh Publishing Claddagh Ltd. Your First Choice ~ The Right Choice CladdaghPublishing
Sep. 11 2007 at 8:05 PM
Posted by: SmallBusinessPRExpert “Quote Reply
PicFusion, I am interested to know what differentiates your business from competitors. This will help me offer some ideas to you. Jennifer Jennifer Fortney President, Cascade Communications Small Business PR Expert - We create Fortune 500-like strategies for small budgets Visit: www.cascadecomms.com Learn more: http://cascadeeffect.blogspot.com
Sep. 11 2007 at 9:21 PM
Posted by: PicFusion “Quote Reply
PicFusion.com is about privacy. We have nice orgarnizational tools like enhancement, playlist, albums. Users can send Ecards videos, Live web cam recording , add text, own music and effects. Picfusion.com is for the people who wants to share their videos with their trusted network. Hope this helps. Please browse the site, and let me know your thoughts. Thanks Neetu Seth PicFusion.com
Mar. 20 2008 at 9:40 AM
Posted by: infohwyman “Quote Reply
I am excited to see an article that brings the emphasis this one does, to finding a need that adds value, and the business will flourish on its own, because people will promote such a business for its merits. I believe this is the beginning I needed to get going on my business venture. There are many people still afraid to do business on the web because of the inherent dangers, but if they can find a few brands to be loyal to, and a few places that they can feel safe, and not threatened, they will make the move. James Williams infohwyman@gmail.com New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become. Kurt Vonnegut, Breakfast of Champions
Apr. 27 2008 at 7:12 PM
Posted by: mediasavvytogo “Quote Reply
Here is a site that is always interested in good news. It is www.goodnewsnetwork.org. If your business is doing business by doing good, join this site by registering for free. Then, send your news for consideration. You could earn a front page story that can raise awareness and bring more momentum to what you are doing to make the world a better place. See this link for a recent success story that Affirmagy achieved by following this advice: http://www.goodnewsnetwork.org/family-life/general/positively-fundraising.html. Good luck. Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that provides public relations consulting and Media-Savvy-to-Go do-it-yourself publicity tools that help business owners earn their winning headlines without spending a fortune. Visit http://www.mediasavvytogo.com to learn more and sign-up for the free monthly ezine.
Apr. 28 2008 at 1:42 PM
Posted by: exgeek “Quote Reply
I am a little confused by this. You're interested in some sort of good-doing activity but you want to know how to market your photo/video site? Are you asking us how you can market your site while doing good? You actually could do something like this and here is an idea for you: Use your site to raise funds for a good cause. Agree to donate a certain amount of money (50 cents, $1.00, whatever you think you can do) to a charity (Humane Society, Red Cross, etc.) for each video posted to your site. This gives people incentive to use your business. They'll be helping a good cause while using your free service, what could be better? This also gives you a publicity opportunity. Get bloggers and paper editors interested in spreading the word about your fund raising effort. This makes for a great story. This also gives you a marketing hook which you can use in ads for your site. You'll be even better off if you can get partner companies involved with your effort. Get another company you want to work with to agree to also donate something to the same charity and tell your visitors that your partner company is also supporting the cause (they'll do the same for you in turn). Doing this will get traffic flowing between your site and your partners' sites. I actually wrote a blog post about this very subject last week. You can read about it here http://www.brandtorrent.com/blog/?p=7 Edited by: exgeek - Apr. 28 2008 at 1:44 PMMake your marketing more effective. Work with a cross-promotion partner. Visit www.brandtorrent.com to find out how.