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How can you negotiage with a Marketing company the fact that you will only pay based on the quantifiable ROI (Return On Investment). (ie : increase of traffic on your site), it's something that's discussed briefly in the podcast but concretely I would like to know how this can be implemented in a contract.
Should there be a clause like, the site must hit 25000 visitors a day and my web site otherwise you're not not getting paid or you will only receive a % based on the traffic increase ?
Edited by: Tarek - Aug. 15 2007 at 6:17 AM
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