Celebrities are Wearing Her Product

in Forum: Public Relations
Source of this discusssion: /media/episodes/1304/RD_June_3_2006.asp Page description: Tina Aldatz Norris, creator of Foot Petals, shares PR strategies and tips for getting direct access to the "stars" that can make your product shine.
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Jun. 28 2006 at 9:52 AM
Jules Posted by: Jules
Love the concept of a "product presentation guideline" Tina!! I'm going to get this out to my reps today!!  Thanks for more great advice!
Jun. 29 2006 at 9:51 AM
Kim Posted by: Kim
FootPetals wrote:

Hi Kim,

You're welcome- With reps, maybe they will never sell it exactly like you do, but remember- you can't be everywhere at all times...I created a "product presentation guideline" - and my reps use this as a checklist when presenting Foot Petals products- sort of like a cheat-sheet. Anything to keep consistency with the brand. 

 It's not easy owning your own business, but if it were - I suppose everyone would do it! Good luck and wishes for continued success to you.   

 



Brilliant idea...now all I have to do is find a rep!  lol
Kim
the-petset.com
blogfabulous.com
Jul. 24 2006 at 11:09 PM
rocknroll333 Posted by: rocknroll333

I havent had to do this becuase event promoters contact me directly...but If you want celebrity product placement..there are marketing firms that can target celebrities for you...for a fee.

Its actually becoming a big industry. Check out www.swagtime.com for events celebrities attend and the companies that provide the swag.

Firms that do Celebrity product placement:

http://www.jewelsandpinstripes.com/services_products.htm

http://www.culturalmarketingcommunications.com/productplacem ent.htm

Laurie Champagne
CMO
Groove Rock Gear, Inc.
grooverockgear.com
grooverockmusic.com
grooverockradio.com



email: laurie[at]grooverockgear.com
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