| Nov. 27 2007 at 4:09 PM |
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Forgive me if this has already been mentioned: if you're putting something in an envelope, include your business card and place it inside the letter/brochure so that it falls out when the letter is opened. Your card will get almost immediate attention.
Karen Del’Marmol, VA
Administrative Support Services
http://karendelmarmol.com
The object of life is not to be on the side of the majority, but to escape finding one's self in the ranks of the insane.
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| Nov. 27 2007 at 10:26 PM |
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Not to be mister negative on this idea, because it is a good one. Usually when someone receives a tube it usually includes something other than a letter, brochure, etc. In today's society, to get a tube in the mail from a company that you have had contact with is one thing and can be a good idea, but to send one unsolicited to a company that has no previous contact with you could be taken as a possible threat depending on the company. I have done sign business in the past with the local FBI, county court house, and the social security administration building. Even though I have had previous contact with these organizations, if they were to receive a cheap mailing tube it emmediately goes through alot of security that will later come back on me. I guess what I am saying is that there is no one size fits all solution. Though this works, depending on the client, could cause unwanted publicity, so always know the market you are addressing.
"If we ever forget that we're one nation under God, then we will be a
nation
gone under". ~Ronald Reagan
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| Nov. 28 2007 at 12:21 AM |
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Really good point, Engraver. Hadn't thought of today's security issues of the mail.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
International Society of Curmudgeons
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| Sep. 03 2008 at 5:52 PM |
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I've done this with really great success - I sent beautiful orange boxes lined w/velvet & inside was a dummy cell phone w/a text message on it for the recipient. My target audience were high level chain salon executives - I received calls from the likes of Ratner Companies and Dillard's! We've just launched our integrated SMS appointment confirmations with one of the major scheduling software providers to the beauty industry and it just so happens that a MAJOR salon group that contacted me uses this software! I've been sending letters, postcards, personal emails, marketing emails and made numerous phone calls trying to get the attention of this particular company for nearly 3 years and nothing! Yes, this approach cost a little more, and it was obvious when I received their call that my previous efforts had gone completely unnoticed. Moral of the story: Save time and money send fewer pieces and more targeted snail mail and send it in a tube or a box when you want to get their attention!
Michele Rose
ConfirmTextSalon.com
Vote for me!
http://www.confirmtextsalon.com
Contact Me
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| Sep. 06 2008 at 10:01 PM |
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I have found more times than not it's the letter that is faulty not the list.
Tip #1, Use Thick gel pens 1.0 thickness Blue Tip #2 Only use special order First class stamps that are hard to get like... Disney, Or any other collectibles that are not as commonly seen... Tip #3 Never put names of who sent the letter only initials creates Mystery and people wind up opening them up. Tip #4 Personally sign each letter for the recipient. Tip #5 Scent the letters, and make the envelope pink, the guy will open it and if the wife gets to it first you can bet she WILL see who is writing to her hubby. LOL This puts you head and shoulders above the competition it also helps you build a personal connection with the customer. Caution: Labor intensive mailing pieces. Doing good for the neighborhood at[URL]http://www.CitrusCountyClassifieds.com[URL]
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| Sep. 07 2008 at 9:40 AM |
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I am not sure if this was mentioned - but adding a magnet [with your business info on it] can be a great addtion to your snail-mail campaign.
In general people like gifts. What ever it may be - a pen, magnet, etc...
A cute thing I saw a few months ago: A friend showed me a magnet he received in the mail from a marketing company- It had on it "25 ways you can market your business" - this magnet had some clever ideas.
iyazam -
Information That Will Inspire Your Biz!
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| Sep. 24 2008 at 11:58 PM |
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One more thing - you might consider unique, odd-sized envelopes. There is some research that suggests "red" envelopes help your stuff stand out as do envelopes with the appearance of "handwriting" rather than labels or standard printed addresses. Also - an envelope that is "invitation-sized" (fits a 4.25 X 5.5 in. piece) stands out as a unique mailer.
Hope this helps!
Edited by: FruitionDesign - Sep. 25 2008 at 12:03 AMTammi Spruill
Fruition Design
Fruition Design
[URL=http://www.ExplodedBusinessCards.com]Exploded Business Cards[/URL
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