| Apr. 11 2007 at 12:02 PM |
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Alright Nancy, inquiring minds want to know: what is the most popular color to dye Betty? And who is the typical customer?
Stay tuned for these answers and more...
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| Apr. 11 2007 at 10:14 PM |
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I am meeting Nancy and her team tomorrow at her offices in New York and will MAKE SURE she responds to this... the information's too valuable to go unanswered!
Rich Sloan
Co-Founder, Chief Startupologist,
StartupNation
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| Apr. 12 2007 at 12:47 AM |
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Is it just me or did this sound more like a plug then a discussion on the merits of marketing a controversial product. In fact I would go as far as saying I'm not sure it's controversial at all, taboo maybe, but controversial?
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| Apr. 12 2007 at 2:50 AM |
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hey...
the most popular color selling is FUNbetty (Hot Pink).....FUNbetty turned into a crazy frenzy when the color was launched and has stopped selling! surprised all of us sense we thought only a certain percentage would be interested in having a Hot Pink betty, but we were wrong! ....seems that everyone from middle america to even the plains of PA (our number one FUNbetty Hot Pink state buying it) are buying it over and over! so, geographically there are no certain areas not buying as we thought might happen and now the big surprise it the ages that are buying FUNbetty (Hot Pink)................. the biggest group buying FUNbetty is 34 -- 49!!
our typical customers are mostly females from about 18 all the way up to 69ish ages.....typical customers buy the blonde color (every blonde wants to be a true blonde, hot pink is huge, and the more natural colors (auburn, brown, black) are extremely popular and those help match and cover grey....men are very much our typical customer too!
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| Apr. 12 2007 at 2:56 AM |
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hey hostclick....
interesting, what do do think the difference between 'taboo' and 'controversial' is ?
plug or no plug...gotta talk about the product to discuss the marketing!
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| Apr. 12 2007 at 8:51 AM |
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Nancy - First let me say that I in no way meant to offend and think you've done a fantastic job making a subject people are embarrassed to talk about "safe". There is no question that takes marketing skill.
My issue is with the word controversial and the title of the podcast being misleading. To me a controversial product is for example Kevin Trudeau's book on 'Natural Cures' as their is question as to whether anything he says is legitimate and you end up with two strongly opinionated camps. A payday advance is another product that I would consider controversial as their is question as to whether or not the product helps the people it serves or hurts them. I personally (and this is just one opinion) felt that the marketing aspect of the conversation was extremely light (especially for a 2 part).
That said you've certainly got an interesting product and I wish you the best of luck!
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| Apr. 12 2007 at 9:14 AM |
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hostclick,
let's make the marketing takeaways more satisfying then!
what are some obvious questions you have for nancy (or us)?
let's turn over all stones!
rich
Rich Sloan
Co-Founder, Chief Startupologist,
StartupNation
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| Apr. 12 2007 at 5:19 PM |
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I have a question....Nancy, how do you approach retailers with what many would consider a "sensitive" subject? I'm sure being first to market, you've had to educate the buyers--do they immediately jump on board, or does it take time? We have a niche product line as well--bath and body products to help couples reconnect. I don't believe we're as "contriversial", but as soon as you mention "couples", people think "sex". Educating takes so long...it's been frustrating. Any advise? C&M Couples (cmcouples.com) | Action Wipes (actionwipes.com)
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