| Apr. 07 2007 at 6:56 PM |
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I think brilie54 you should use the logo design guildlines provided by nhgnikole to make sure that the lucky contest winner will provide you the logo in vector graphics (file format should be EPS, AI, CDR or SWF), b&w inverted, in proper color schemes and system for printing (CMYK) etc. (some of the contestants have already done that), etc.
nhgnikole, IMO, the logo is the cornerstone on which the company's identity is built...as long as the logo is professionally done, it should work find on cross-platforms. Think about logos of AT&T, IBM, HP, Apple, etc. These logos have been created long before the notion of websites was created. However, their logos work perfectly fine on their websites, print material, etc. Logos are the inspiring point for whatever comes next not vice versa.
Riham El-Mograby
Tittainment
http://www.tittainment.net
Web & Software Application Development, Web & Graphic Design
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| Apr. 07 2007 at 8:03 PM |
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brilie54, go with blue-rain's washer logo. I like it, but more important
you've asked him for so many modifications he's earned it. That would
be pretty harsh if he went through all that work for you and you don't
choose him.
I gotta agree with what Steve said. What's real surprising is a site like sitepoint.com would allow the exploitation of designers and developers. But I guess it's the suckers who submit their work are the ones that loose. What's worse is that client can ask questions to the designer, and ask for modifications.
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| Apr. 07 2007 at 8:06 PM |
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Actually ... quite a few of those logos have changed over the years.
The Apple Logo used to be a rainbow! And before that, something totally unrecognizable. (Heck, they used to be "Apple Computer" and now they are just "Apple".)
This is also why I don't think small businesses should patent their logos ... you have to change with the times. The original rainbow apple worked great on an army-green computer. This new silvery thing looks a lot better on their white machines and white packaging materials.
I think I know what AT&Ts logo is .... I couldn't tell you what the HP logo is.
But all 3 of those companies built brands that had nothing to do with their logo, IMO. Your identity is a sum of all your parts, not the result of something that small. (This is probably why I don't believe in $700-2K a logo unless it can get up and sell products for you.)
I think most people can remember a word rather than a logo. Do you know what the logo is for P&G? Kleenex? Clorox? Sony? Discovery? Fisher-Price? (I have no idea either.) The logo gives you the mental picture of what it is, the same way an add with a big-screen TV that says SONY on it would make you remember SONY sells TVs. But I'm not sure that anyone actually remembers that there are 3 arrows in the NHG Consulting logo.
* Bad Habits
* A True "Lifestyle Business"
(from Small Business Essentials)
writing | marketing | web: NHG Consulting
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| Apr. 07 2007 at 11:57 PM |
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Sony's logo, like many that you just mentioned, are simply the typeface in
which they display the company name. There is not a separate graphic
image that says Sony. They have given logos to some of their product
lines or technologies though, i.e. the bubbly W for the current Walkman
line. It is probably true that most people remember a word over a logo
but in no way does that diminish the strength of visual identification.
Maybe it is because I am an artist but I certainly am quite aware of logos.
I can pull up Sony, Kleenex, Discovery and Fisher-Price in my head.
However I would think that maybe a lot of people wouldn't know. But this
list of example companies is simply chosen to illustrate your point. What
if you had asked it this way. Do you know the logo for McDonald's,
Apple, Target, Coca-Cola, Volkswagon, Shell? Of course most people do!
And you are right, a lot of them do change over the years.
Anyway, the reason why I chose the StudentSuds logo that I did was
because of it's ease of versatility over the others. Nikole's list of criteria
about logo applications is a great "litmus test" for the images. I believe
the one I chose fits those best, or is at least more easily adaptable to such
situations.Discuss Obama's Fireside Chats
Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet's Funny Pages (coming soon!)
Steve Lowtwait, artist and entrepreneur.
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| Apr. 08 2007 at 12:17 AM |
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I like the bonojerry
#1 round one. It'd fit nicely onto an embroidered emblem, used for
uniforms. It's work as a small sticker, not too obvious. I think the
shape and color work as much as the actual text. Even from a distance,
it'd be recognizable.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
International Society of Curmudgeons
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| Apr. 08 2007 at 12:46 AM |
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Being only 8 months removed from being a student and college life, I really like floppy's design. It's very clean and to me that's the most important part. The logo is crisp, simple, and clean like the experience I anticipate coming to this place. I read your comment about "suds" but I personally wouldn't illustrate that. Suds as a word is innovative. Illustrating it, puts me in carwash mindset, not laundry and dry cleaning services.
Thank you for the site. I am looking for a logo myself. Good Luck.
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| Apr. 08 2007 at 7:13 PM |
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As a professional graphic designer, I agree 100% with Steve's points.
You are right that the market is saturated with graphic and web
designers, but the majority of them are not professionals. If you're
concerned that you won't get someone who is qualified to do the job,
then you didn't do your homework. (The first clue that you're not getting
a professional is when they're willing to do spec work for the chance to
possibly be paid $225.)
What you're getting when you purchase a logo this way is merely window
dressing. If you want strategic design — design that will give you a
competitve edge in your market — you need to hire a professional.
Let me ask you this: Did any of these designers ask you for any
information about your business other than what you provided? Because
they should have.
LisaLehman Graphic Arts
Inspiring great results through strategic graphic design.
Creative Bounce Blog
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| Apr. 08 2007 at 9:54 PM |
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Thanks for sharing the website. This is similar to Threadless.com except Threadless is for t-shirts and lets the community vote to determine the most popular.
Re: your question, as a small business owner myself, I like:
http://www.sitepoint.com/marketplace/contestentrant/1407/156 220#entry74443
This is the one that immediately jumped out and grabbed my attention. Good luck!
Brion Lau
Executive Publisher
http://www.financialfitnesspro.com
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