5 Tips for Making Trade Shows Work for Your Business

in Forum: Sales

Source of this discusssion: /articles/3711/1/trade-show-tips.asp Page description: Don't waste time or dollars in a scramble to exhibit at every trade show that comes along. Choose wisely, then work the room and come home with guaranteed ways to grow your business.

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Mar. 29 2007 at 12:41 PM
Posted by: mlebovits “Quote Reply
Here's a sixth tip for preparing for a trade show - don't forget to prepare for customers who request vendor financing or credit terms! Edited by: mlebovits - Mar. 30 2007 at 9:45 AMMarshall Lebovits "When the Bank Says No" www.Funding911.com 310-371-4011
Mar. 30 2007 at 1:19 AM
Posted by: nhgnikole “Quote Reply
Here's my thing for these kinds of events ... psych yourself up. I spend my night before talking myself into being the best thing since sliced bread. When I walk in with confidence, it shows! For some small businesses ... having a booth or table is not always the best idea. You can walk around and meet 20x more people if you are not stuck behind a table. If you have an actual product that would be good for a booth, go ahead and get the booth ... but have someone who can also network on the floor. And expect to put in a very full day! I always made my best contacts at the 'show' after the show. Go to the afterparties and such, especially if it's a geek fest. * Bad Habits * A True "Lifestyle Business" (from Small Business Essentials) writing \| marketing \| web: NHG Consulting
Jun. 30 2008 at 4:13 AM
Posted by: tradeshowdisplays “Quote Reply
My business...www.smashhitdisplays.com, has been creating trade show displays for years. We've seen a lot from many different clients - and I must agree, that in large part, success at trade shows depends on how "psyched" an individual is for the trade show. It's easy to become complacent - but you never know when your next big customer is going to walk up. Not missing any leads requires constant diligence, which is only achieveable through being really excited/motivated. Edited by: tradeshowdisplays - Jun. 30 2008 at 4:15 AM
Oct. 06 2008 at 4:06 PM
Posted by: ocbizchick “Quote Reply
I think there are a lot of things you can do for a fantastic tradeshow, but maybe the best is to be memorable. Tradeshows are usually large and people are pitched out by their second aisle. What has worked best for me when I have had a table or walked the room is to be curious, ask a lot of questions and truly listen to what people tell you. Attendees are so busy being talked too most that time that you are rare and memorable if you are the one to listen and learn more about them. I have found often times when you listen and ask great questions often the people end up selling thmesleves by giving you the information you need to help them. I ditto what was said above about confidence and high energy... and a basic thing if you have your own table is always have a way to collect contacts whether it is a giveaway or a sign up, to pay the price of a tradeshow you want to leave with prospects and contacts you can follow up with. oh and have fun... that shows too! Wendi Wendi Liechty Business & Marketing Coach for The Casual Entrepreneur http://www.TheCasualEntrepreneur.com Edited by: ocbizchick - Oct. 13 2008 at 5:04 PM