5 Tips for Making Trade Shows Work for Your Business

in Forum: Sales
Source of this discusssion: /articles/3711/1/trade-show-tips.asp Page description: Don't waste time or dollars in a scramble to exhibit at every trade show that comes along. Choose wisely, then work the room and come home with guaranteed ways to grow your business.
Mar. 29 2007 at 12:41 PM
mlebovits Posted by: mlebovits
Here's a sixth tip for preparing for a trade show - don't forget to prepare for customers who request vendor financing or credit terms!

Edited by: mlebovits - Mar. 30 2007 at 9:45 AM
Marshall Lebovits

"When the Bank Says No"
www.Funding911.com
310-371-4011
Mar. 30 2007 at 1:19 AM
nhgnikole Posted by: nhgnikole Sunbassador
Here's my thing for these kinds of events ...

psych yourself up.

I spend my night before talking myself into being the best thing since sliced bread.

When I walk in with confidence, it shows!

For some small businesses ... having a booth or table is not always the best idea. You can walk around and meet 20x more people if you are not stuck behind a table. If you have an actual product that would be good for a booth, go ahead and get the booth ... but have someone who can also network on the floor.

And expect to put in a very full day! I always made my best contacts at the 'show' after the show. Go to the afterparties and such, especially if it's a geek fest.
* Bad Habits
* A True "Lifestyle Business"
(from Small Business Essentials)

writing | marketing | web: NHG Consulting
Jun. 30 2008 at 4:13 AM
No Photo Posted by: tradeshowdisplays
My business...www.smashhitdisplays.com, has been creating trade show displays for years.  We've seen a lot from many different clients - and I must agree, that in large part, success at trade shows depends on how "psyched" an individual is for the trade show.  It's easy to become complacent - but you never know when your next big customer is going to walk up.  Not missing any leads requires constant diligence, which is only achieveable through being really excited/motivated.


Edited by: tradeshowdisplays - Jun. 30 2008 at 4:15 AM


To post a reply, please login or join StartupNation