| Feb. 12 2007 at 3:41 PM |
|
|
If I were in your specific situation, the three most critical & immediate questions I would want answered are: how many people attend these races, how long will my placed advertisement on your car run for [1 season, 2 seasons, etc.], and will the size of my logo/advertisement be large enough so that the majority of spectators sitting the normal spectating distance away from the track can visibly see/read it?
Given the amount of spectators that would see your ad over the course of the period the driver agrees to place it for [# attendees x # of races], I would attempt to formulate that into an equation based on the average rate of advertisement that you would pay elsewhere for similar exposure. So if, say, 1000 people will see your ad on this car over the course of a season, compare that to another advertisement source that you would be charged for the same number of viewers. This will give you an idea of how much this type of advertisement exposure is worth.
Compare that worth of advertisement to your base cost of designing a website for him. Obviously, if you are receiving more worth in real dollars from the advertisement exposure than it will cost you to design the website, it may be a good barter for you.
However, other factors must be assessed in this situation. Mainly, think about your target market when it comes to web design. Are most of your customers small business owners? How many small business owners do you think will be in attendance at this race? Whatever your main sector/demographic of your customer base is, think of how many of those potential customers will be in attendance at the races. Sure, it would be nice if 10,000 people see your ad, but if only 5 of those people would ever have a need for website design, then you really just wasted exposure on your ad [relative to the cost].
Hopefully the things I mentioned make some sort of sense. I'm typing this rather fast, as I have a meeting in about 15 minutes.
Hope this helps, feel free to email or message me with any clarifications I may need to express! 
I may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.
|
| Feb. 12 2007 at 3:45 PM |
|
|
CrossCountry wrote: Wouldn't you think that ANY audience would be a target audience?
Maybe it's just me, but I think that statement contradicts itself. Your target market can't be ANY audience - then it wouldn't be TARGETED.
His target market in this industry are people that have a need for a website; from my limited experience, I would say that would consist of
1. Businesses
2. Organizations/Groups
3. Hobby/Clubs
Obviously he would know more about his target audience. But the majority of people in this country have no need for a website, and I would imagine that people who attend race car events would accurately represent the "majority" of citizens.
Just my thoughts.
I may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.
|
| Feb. 12 2007 at 3:47 PM |
|
|
|
Just out of curiosity ~ why would you think that advertising is not a tangible product?
I don't mean to give you a hard time, but would that make websites intangible products, too? It seems to me they work on the same basis if you have advertising links in them.
The only reason I'm asking is because I just don't want to see you throw away an opportunity to get your name out there. Radio & TV are a LOT more expensive. That's why the barter system works.
Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum
|
| Feb. 12 2007 at 3:48 PM |
|
|
|
LOL ~ why can't "Target Market" be defined as anyone and everyone?
Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum
|
| Feb. 12 2007 at 4:03 PM |
|
|
CrossCountry wrote: Wouldn't you think that ANY audience would be a target audience? Well, not necessarily. I would prefer to target a specific group, but you bring up a good point about the people being in the stands might come from all walks of life.
Quote:
What does it cost you to build the website? I mean, what are you REALLY giving up for what you're getting? |
|
|
Actual out of pocket costs are nothing. No materials, nothing like that - but it's TIME and thats how designers make their money. Will my time I put forth be worth it? Just one of many questions....
Quote:
BTW ~ Budweiser's a pretty well known name and so is Kool but neither of them have ANYthing to do with automotive. |
|
|
Good point. Certainly noted.
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
|
| Feb. 12 2007 at 4:09 PM |
|
|
CrossCountry wrote: LOL ~ why can't "Target Market" be defined as anyone and everyone?
As gonink expressed as well, the words TARGET and ANYONE don't align. The point of a targeted market and a targeted audience is to TARGET those people which have a specific need or benefit that your service/product offers. Do you think that ANYONE & EVERYONE needs a website? I'd say not. Your target segment can never be anyone. If it was, you'd have one hell of a company!
Therefore, his target audience are solely those people who would have a need or a desire for a website. Then he can segment those people further, and execute advertisement and marketing tactics specific to those segmented customers.
I may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.
|
| Feb. 12 2007 at 4:12 PM |
|
|
Quote:
BTW ~ Budweiser's a pretty well known name and so is Kool but neither of them have ANYthing to do with automotive. |
|
|
Budweiser & Kool have a MUCH broader customer base and market than website designing. And if you think about the amount of race car fans that both drink & smoke, you'll see this is a highly intelligent & effective marketing tactic. How many race car fans do you speculate have interest in owning a website? Not nearly as much drinkers and smokers.
Edited by: BrandonMullins - Feb. 12 2007 at 4:13 PMI may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.
|
| Feb. 12 2007 at 4:13 PM |
|
|
Holy cow, now you want me to do math on top of making a decision!?  j/k
But you bring up a valid point and I've done some digging around trying to figure out just how many people are actually going to see this ad.
From the get go, I told the guy I want the back quarter panel on the passenger side because I know that's the most visible. He showed me where it's going to go and it would be about 2.5' x 1.5' which is way larger than those little itty bitty bumper sticker like ad's you see all over those cars.
Thanks for the feedback. I have plenty of thinking to do.
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
|
|
|