| Feb. 12 2007 at 9:27 AM |
|
|
Hey everyone, been a little while since I posted.
I was just recently approached by a local race car driver wanting to trade some web design services for free advertising on his car and his trailer.
Anyone here ever bartered your services for a product/service? If so, what are some guidelines you followed? Any ideas? Suggestions? Past experiences?
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
|
| Feb. 12 2007 at 9:47 AM |
|
|
|
I like the barter system.
It's a good way for me to get the exposure I want and products I can use that I would otherwise not be willing to pay full price for.
If the race car driver is fairly active your business name could be seen by quite a few people. What size will your logo be on his car? I'd just be sure to stipulate that it can be read from a distance.
Sounds like an opportunity. Good luck.
Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum
|
| Feb. 12 2007 at 10:03 AM |
|
|
CrossCountry wrote: If the race car driver is fairly active your business name could be seen by quite a few people. What size will your logo be on his car? I'd just be sure to stipulate that it can be read from a distance.
The logo will be about 2.5' x 1.5' and I told him from the start I wanted the passenger side because that's the part of the car seen most (and closest) to spectators.
Have you ever bartered for non-tangible services? I've heard of plenty of people bartering for products, free entries into poker games, tickets, gift certificates, etc. But advertising is not a tangible product.
Lots of things to think about.... 
Edited by: gonink - Feb. 12 2007 at 10:03 AMChris
gonink.com
My Blog
Multimedia graphic, web and print design
|
| Feb. 12 2007 at 11:10 AM |
|
|
I do it . For example. I gave a reduced price to a women in my county who runs large expo shows. I keep up her sites and create them for her shows in exchange for signage or booths at the show, as well as being included in her advertsing in print and on the radio. She also sents her business folks my way when they need my work. Another example is a site I created and keep up for a semi-pro soccer team, i get banners on the fields and links to my site. There is another client of mine that runs an online regional vendor listing site, i have navigation for them to build a web site through my company along with our other features. Another company vista print exchanged with me to help boost there new line through a new company we are launching in exchange for a gateway and residual income. because it is a new company they usually do not do this. They have partnered with companies such as monster.com and mark kay. But we agreed on an exchange that we hope to benefit both of us. It seems to work for us and it is a great way to get exposure without alot of upfront cost.
Sign Up Free For The Private Beta at FitSpott.com
FitSpott A Goal Oriented Health and Fitness Online Community.
|
| Feb. 12 2007 at 11:19 AM |
|
|
|
My thought is race car advertising is more of a branding move. Not sure that is what you are looking for?
|
| Feb. 12 2007 at 11:26 AM |
|
|
|
JimM wrote: My thought is race car advertising is more of a branding move. Not sure that is what you are looking for?
Jim,
That's probably the most interesting and difficult point about the whole idea. The other "brands" that are advertised on these cars are... well... automotive related for the most part. I'm a web/graphic designer, so I'm not sure that the target audience I'd be in front of is worth my while. Make sense?
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
|
| Feb. 12 2007 at 11:27 AM |
|
|
So really, you do it often because of the exposure? I mean, radio ads and banners certainly aren't cheap. Then again neither of us (if I do this) would be doing this for "free".
Are these freebies you're getting putting you in front of your target audience?
Chris
gonink.com
My Blog
Multimedia graphic, web and print design
|
| Feb. 12 2007 at 3:38 PM |
|
|
|
Wouldn't you think that ANY audience would be a target audience?
Race fans and people in the stands use computers, own businesses, etc. and even if you only get 1 or 2 clients out of the deal, how about the word of mouth referrals you can get from those who see your name and/or logo on the car?
What does it cost you to build the website? I mean, what are you REALLY giving up for what you're getting?
Your advertising will be on the car, the car will be in front of an audience in possibly many areas, maybe in many states. And it could be hauled on a flatbed truck which will be seen by people driving by it. It might even be in car shows and autographing events.
Think about how it would look in a photo link on your own website or business card. How about the people that visit his "awesome" site and want to hire the person who did it?
BTW ~ Budweiser's a pretty well known name and so is Kool but neither of them have ANYthing to do with automotive.
If you're looking for instant gratification then don't do it. But, to me, this would be a no-brainer.
Edited by: CrossCountry - Feb. 12 2007 at 3:41 PMLinda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum
|
|
|