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Very trenchant article.
We are quickly approaching a time when honesty, reputation
and trust are no longer an option for businesses. Consumer power is quickly
growing via the Internet. By simply Googling “Business Name”
+complaint/problem/suit, consumers are beginning to access information in
seconds that simply wasn’t available just a few short years ago.
Over the next 10 years the concept of “Cavet Emptor" could become a footnote in
history along side of the many businesses who used it as a customer engagement
strategy.
Edited by: Andrew1 - Dec. 12 2006 at 12:20 PMAndrew Ward
Founder
http://www.trustfx.com
Customers are more likely to buy from businesses that they can trust!
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