| Nov. 30 2006 at 4:49 PM |
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I agree that a name is critical to a start up. A few years ago I came up with our name. "Gofer Ice Cream" what does the community think of this? we have a logo of a gopher holding an ice cream cone! I think its catchy and clever but is it too cheesy??
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| Nov. 30 2006 at 9:31 PM |
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I've just read a
novel that was published in 1970. To me, at 54, that's regular history!
LOL! Anyway...as I was reading, the author described a character:
She was a lovely woman, blond, gay, and having a lovely smile.
It took me a
minute to realize the author was saying the character had a good humor
and enjoyed life, not that she was a lesbian!
Although a business name is important, and it's nice to find a good one
that you really like, I don't think it's possible to be omniscient. We
can't know what will happen to the words of the language over the
years. Look what happened with Ryder trucks, after the Oklahoma
bombing? It didn't matter what was the name of the business.
Consider too that Arthur Andersen is still limping along, some of it going to Accenture, and some going to the "Q Center."
Then consider names like Sony, Yahmaha, and Samsung. None of those
names meant squat to anyone in the west until after they'd become
visible and important in the electronics industry.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
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Success = Passion, Patience, Persistence!
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| Nov. 30 2006 at 11:37 PM |
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I believe it is how you brand it, and what people give you as feedback about the ice scream they ate. Let the taste develop the name. Raise Capital in 90 Days Online
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| Apr. 26 2007 at 2:31 PM |
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Hello:
My associates and I have several words we wish to protect..
Aand are seeking a consumer trademarks specialist to join our new product development company. if any one knows of an experienced and entrepreneurial trademark specialist... please feel free to contact me ayec...
Kindest Thanks:
Milan
Milan Stevan
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| May. 09 2007 at 3:32 PM |
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I have coined my store to be BOYTOYS and 2 syllable word, well understood by many , and gets a lot of mature woman and man aroused. This is BUZZ marketing.
It works for us.
We sell Toys and Hobby items and this is the best brand so far for our category. We are proud of it and not ashamed when people came to the store and embarrassed to find that we sell Lego, Meccano, and Tamiya toys. (lol).
Rgds
Daniel
Founder
BoyToys
Today's Hobby Makes Future Engineers
Daniel Chun
Founder
BoyToys
Today's Hobby Makes Future Engineers
http://www.boytoys.ca
Little Scienitst
Programming Our Youths' Future
http://www.littlescientist.net
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| Apr. 20 2008 at 11:16 PM |
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I'd like to share my experience in brands: as a corporate brand practitioner and a self-funded start-up. My most recent brand consultancy for a media company was its rebranding which cost usd2.5 mn just for the brand identity work. Compare this to one of my self-funded start-ups which cost usd3,000. But this is my take:
Brands and brand names don't really matter in a start-up provided it is not foolish. I have been in a usd20 bn branded international company that decided overnight they wanted to change their no.1 pasta brand in Australia from Alora to Dolmio; and the owner did it by telling consumers it's only a brand name change to allow the brand to be trademarked in some important markets. Sales and market share went up and it's still no.1 today after 15 years. I was the brand strategy manager the year after it was done.
Does anyone remember Tokyo Tsushin Kogyo? It was not until its pocket transistor business took off that it changed its name to one everyone now knows. Toshiba did the same thing.
In a small start-up sales comes first. Its about cashflow. Then channels followed by systems. Brands come last. I learnt this the hard way - the precious cash I spent getting a 'good' brand name and livery could have been better put into productization and sales. I have been marketing international brands for many years and in an established big business one has the benefit of sales channels. In a small business that is what you have to do first! Brands come last for a start-up. (never would I thought as a former brand manager for Nestle, Mars and Fosters would I ever say this!).
Let's look at it another way. If Coca Cola was not available anymore today, for whatever reason, will you break down and cry? No, if you need a cola drink you would buy Pepsi and it will be number 1. It's about distribution channels. And growing sales need established channels.
Get sales. Get cash. Get productized. Get Distribution. Get systematized. Then brand when you have spare cash.
Cheers
David Lo
DAVID LO
SIXBRANDS.COM
Get focused. Get started. See the Power of your Business Idea on one page. In 4 simple steps.
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| Apr. 21 2008 at 12:11 AM |
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David Wrote~ In a small start-up sales comes first. Its about cashflow. Then channels followed by systems. Brands come last. I learnt this the hard way - the precious cash I spent getting a 'good' brand name and livery could have been better put into productization and sales. I have been marketing international brands for many years and in an established big business one has the benefit of sales channels. In a small business that is what you have to do first! Brands come last for a start-up. (never would I thought as a former brand manager for Nestle, Mars and Fosters would I ever say this!).
David, I really enjoyed reading your post. I'm glad this topic was brought up again. I see it was an old topic.
BOYTOYS! I love the name. It is trademarked, right?
Janie
House of Jerky.....I guess our name is descriptive. :), but they have called me jerky lady, and I have heard, House of Jerks. But it's okay, I can handle it. :)
Janie
Edited by: houseofjerkyjanie - Apr. 21 2008 at 2:38 AMBeef Jerky,
Buffalo Jerky |
Venison Jerky |
Turkey Jerky
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| Apr. 22 2008 at 12:52 PM |
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The best brand names are ones that have been created strategically relative to the target and competitive set, etc. Having helped name a number of companies, products and services (twenty years experience in agency settings), I've seen first-hand the importance of taking the time to do it right. When people find out what I do for a living (branding), many will whip out their business card and ask "What do you think of that?" and I reply "relative to what"?" as in relative to what target, what value proposition, what competitors, etc. If your brand name doesn't have relativity it won't be as effective as it could be. What a great group. Just now getting involved...
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