Step 8: Create a Culture

in Forum: Customer Service & Customer Experience
Source of this discusssion: /steps/71/3808/8/1/create-culture.htm Page description: This really means creating a culture within the employee ranks...and also a culture for your customers.
Oct. 16 2006 at 4:30 PM
Joel Posted by: Joel StartupNation Team

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Edited by: Joel - Oct. 18 2006 at 3:47 PM
Joel Welsh
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Oct. 20 2006 at 8:12 PM
Shra1 Posted by: Shra1

This binds so close to "Your Vision" from day one of conceptualizing the business. The topics cover such fundamental aspects of the power behind building teams that endorse your product or service. Successful teams happen, when everyone participates with total commitment and passion!

A dream for many business owners, I guess!

Thanks!

-S

Oct. 24 2006 at 3:49 PM
Culture
Often missed entirely in the focus on culture is the relational health of your employees staff. Here are some guidelines for transforming a bland relational culture (we call it intramural customer care) to a culture of optimism, generosity and empathy.
1) Do not allow any negative transactions to go unaddressed. Create a culture where conflict is embraced.
2) Incentivize openness. We were all 'schooled' in appropriateness, politeness and now 'political correctness.' Strive for staff training where healthy transparency is modeled. Focus on 'seeing' and acknowledging an employee who risks being open about a challenge the team is facing.
3) Know the difference and talk about the difference between a 'positive attitude' and genuine enthusiasm for the vision of your company. The first can come off as rote to your customers, the second is compelling.
Stephen W. Frueh M.Div, PhD  The Marriage Conversation
Stephen W. Frueh PhD, The Marriage Doc.
stephen@withtheserings.com
805 338 4286
Oct. 31 2006 at 7:25 PM
Tawnya Posted by: Tawnya
Good reminder to bring up the goals of my business to my co-workers now and then just as reminder to them of my vision. Certified Internet Marketing Specialist
Turning Clicks Into Cash For Her Clients!

Founder of the popular, informative, educational & resourceful Virtual Assistant Networking Association and Author of The Virtual Business Startup System
Nov. 01 2006 at 12:07 AM
Danielle Posted by: Danielle

This was a great podcast to get business owner's thinking about how they can involve employees and keep them motivated.

Let's face it--no one is going to care more about your business than you. But if you can create a vision that your employees can buy into, a plan for getting there and then incorporate systems to make sure things are done the right way every time automatically, as well as policies and practices to involve and empower employees to contribute, take action (and in turn pride and ownership)--well, now there's a culture that can grow a life of its own beyond the owner's wildest dreams.

Danielle Keister, The Relief Virtual Assistance
Administrative Support Services for Business Consultants and PR Professionals | Founder, Virtual Assistance Chamber of Commerce


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