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Paying your bills on time will earn you some extra points. When I had my retail store, for Christmas I sent my rep a mini pocket bike (mini motorcycle). The following year we got a little more discounts, first in line for new products, along with other things. Little perks may help, you don't need to go the extreme. This was for a large vendor, the smaller ones I sent chocolate for their families. That spring during trade shows, I was suddenly recognized immediately 
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