Savvy Sell-Through Tips to Keep Customers Coming Back for More – Part One

in Forum: Sales

Source of this discusssion: /articles/1520/1/sell-through-tips-1.asp Page description: Now that retailers have your product, you need to be sure it sells through – and that they keep ordering more, then more. These tactics can help you do both.

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Oct. 03 2006 at 9:59 AM
Posted by: Joel “Quote Reply
This article and strategy reminds me of a baseball analogy (of course! and so appropriate for the first day of Major League Baseball playoff - GO TIGERS!!): It's an accomplishment to get a base hit (get your product on the retail store shelves) but what really counts is scoring a run by crossing home plate (having your product purchased OFF of the shelf). And to do that you need to build on your initial accomplishment. Often that means working with your teammates (the retailer) to help them to drive you from 2nd base to home plate.
Jun. 22 2007 at 3:23 PM
Posted by: Cookie “Quote Reply
Absolutely true that having the retailer purchase your product is only half the battle. What you want is for your product to move so that they'll order again & again. I have signage for POP & I also advertise in gardening publications advising folks that they can go to my website for store availablity. When I place ads in National Garden Clubs state publications, I list the stores in that state that carry WEDGIE. The stores like getting their name in front of gardeners & appreciate my efforts to help move product. Cookie -- Inventor of WEDGIE, the container gardener's favorite planting tool -- The Best Gardening Tool www.wedgie.biz