| Nov. 17 2008 at 11:33 AM |
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I have heard so many people in so many forums say that the Obama campaign was a masterpiece of the art social marketing. In looking at the demographics in exit polls, the demographics appeared to support the following (according to Associated Press):
1. Minorities: Ninety-six percent of black voters supported Obama. He also drew the votes of two thirds of Hispanics
2. Young people: Obama won the under-30 crowd by 34
percentage points. This bested Bill Clinton's 19-point advantage over
Bob Dole among young voters in 1996. 3. Women: Obama attracted 56 percent of female voters. Unmarried women also voted for Obama over McCain by 70 to 29 percent. 4. White men: He had the support of 41 percent of
white men. Before Obama, no Democrat since Jimmy Carter had earned more
than 38 percent of the white male vote. 5. Hillary Clinton fans: Obama won over 84 percent of Democrats who backed Hillary Clinton in the primaries.
In looking at You Tube alone, Obama, had an incredible 1,800+ videos loaded compared to around 300+ for McCain. Not accounting for quality of the videos, pure numbers would indicate strong effort in getting the video-engaged world bought into the Obama camp.
I am interested in putting together the other elements of the Obama campaign to be able to better understand the plan that the Obama campaign used to achieve success. If you have some specific tactics that you can support by fact used in that campaign, I would be interested in seeing your posting.
Frank
www.thestartupsource.com
www.zengarden.cribsense.com
www.christmasmovies.cribsense.com/
Frank Dobner
Director - Sales & Marketing
The Startup Source
The Startup Source
Send me e-mail
Twitter: @dobner
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| Nov. 17 2008 at 11:25 PM |
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Mr. Obama sold dreams. Mr. McCain tried to sell reality. In almost all
cases, dreams will trump reality. In definitely all cases, the
imagination will always overpower the will. Mr. Obama's speeches called
upon the imagination. Mr. McCain's speeches called upon nothing. (Ms.
Palin's speeches also called on the imagination, but she was too late
in the race.)
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
International Society of Curmudgeons
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| Nov. 18 2008 at 8:06 AM |
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Early on in the race to the White House, a bunch of my fellow marketing friends predicted Obama to win. Some liked him, some did not but we all knew that his marketing plan would win him the election.
If anyone has insides on his campaign's strategies that they would like to share, we would all be successful in our endeavors.!!
Edited by: ultraluster - Nov. 18 2008 at 8:07 AMhttp://www.ultralusterwash.com
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| Nov. 18 2008 at 9:04 AM |
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I have no insides to BHO's campaign but as a Republican stagiest, I believe Obama played the race card, thus the left wing media, to the fullest. That was his strategy. If it weren't for that, he would have nothing. No doubt he is a great speaker and ran a masterful well funded campaign...sadly the American people bought in to it
Confadate for your peace of mind.
Sandy
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| Nov. 18 2008 at 10:17 AM |
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From a design standpoint Obama also won the presidential race. With the design used throughout, the Obama campaign was subtly "selling" a graphic image of hope and his consistent brand played a major role in conveying a unifying message to potential voters.
The Obama design - in all elements from logo to website - was fresh, innovative and inviting. The McCain imagery was conservative, traditional and some-what boring from a design standpoint. The vibrant Obama design - and Internet savvy campaign - surely attracted some to give a bit more attention to the message of the candidate. Obama's marketing people did an incredible job.
The Obama combined graphics effort was brilliant "packaging" of a political candidate - and I'm personally thrilled that voters "bought" the well-defined and refined product offered.
Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!
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| Nov. 18 2008 at 12:26 PM |
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The Obama campaign's internet/tech strategies were very smartly executed. Some were already mentioned like the number of YouTube videos and the graphic quality of his website. But more important was the amount of communication between the campaign and the voters. One was able to sign up for emails, text messages and other various announcements. His announcement of the vice presidential pick via text message was a brilliant tactic. Thousands of people gave the Obama campaign the OK to contact them. And so more people were open to receiving marketing from the campaign.
Similar tactics were executed with email. Also, Obama's site had a full social network for not just communicating with other supporters, but organizing actual events at the local level. There was an official iPhone app from the campaign that organized your contacts by state (swing states at the top) so that you could contact your friends. It also located local events by your location. There was a Facebook following and a Twitter feed for those who were into that. And all these tech things were interlaced with the ability to donate and they weren't shy about asking. It was all a brilliant use of technology in marketing.
To be fair, McCain had some of this too like a social network and text messaging but the execution wasn't as strong. I watched the video of McCain introducing these aspects on his site and he looked uncomfortable saying the words "social network" like he didn't understand it. Obama and his campaign were very comfortable exploiting technology. Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet's Funny Pages (coming soon!)
Steve Lowtwait, artist and entrepreneur.
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| Nov. 18 2008 at 8:02 PM |
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Obama ran a very strategic and effective campaign targeting certain demographics and business owners. I look forward to more individuals becoming fellow entrepreneurs in the coming four years.
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| Nov. 19 2008 at 10:17 PM |
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How about the message of hope - not just the marketing techniques. Look at the job of the candidate to present a vision that people can vote for.
Look in the books: Faith without action is nothing. Faith in action changes life's situation. Maybe cynics can't see it as they may have never experienced it, but hope for us non-cynics is when there is no reason to go forward you persevere. You've seen the movies, the hero chooses to take action against common-sense and surprise, it pays off.
Well the message was to those roots of grass to reach out, spread themselves and see what grows out of the effort. In terms of marketing, the campaign is still going on. If he can keep others engaged, give the Clinton era professionals a chance to do their jobs on an agenda that has a winning foundation, he will be successful. Democracy works for those who show up. He called for people to show up and is still doing so (change.gov). If Obama can't move things forward, we are in great trouble because it will be another generation before anyone will take a chance and become involved again.
Optimism requires vision - something every entrepreneur should have and not just for their business but for the world in which their business operates.
How old will you all be. I hope the young adults of today will stay involved this way, with hope. An old lady like me really wants to see things going well as I move into my twilight.
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