| Nov. 16 2008 at 8:47 PM |
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I have to make a decision by tomorrow, so I thought I'd ask advice here. Has anyone heard of the Game Show Network? Have you ever watched it? They show reruns of old game shows, but home audiences watch and win prizes. We were contacted to be a prize, 10 times, at a cost of $100 each, but it's product, our Big Box. Heidi Bohay and sports anchor Fred Roggin ask the audience questions and they call in to win. On the example show I viewed, they gave a $100 gift certificate from Omaha Steaks.
When I realized they were rerun game shows, I wondered who their demographic viewer was. I was told mostly 40 plus. Now that's probably not my ideal market. But he said the shows are viewed in 300,000 homes daily, and they run these different show six hours a day. If they don't answer correct and don't win, they continue with your prize till 10 are won over a period of time. Now, the big plus is whoever is watching will see our logo and our product, and it will begin before Christmas.
So, what do you think? The guy I'm in contact with says it's a "no brainer" since it's product not $$'s But I guess I'm still wondering who watches. Any advice or thoughts?
Some of the shows are Jeopardy, Wheel of Fortune, Who wants to be a millionaire etc, but all reruns with a chance for home viewers to win prizes.
What do you think my fellow Sunners?? And has anyone watched it?
Thanks,
Janie
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| Nov. 16 2008 at 9:44 PM |
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So, the bottomline is... all it costs you is the product cost?
I would do it. Seems like relatively cheap advertising.... and potential exposure to a market which may be outside of where you've focused. Two pluses.
~Roland
Web Design | Golf videos | ecommerce articles | Golf Lessons
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| Nov. 16 2008 at 9:52 PM |
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Janie,
Can you afford this? My husband watches the reruns of Millionaire but I have never seen the prize thing since I do not really watch it very often. The man would tell you it is a no brainer since he is the one who is trying to get you to give the product to the show. You are wise to think WHO is the target market. Since you have seen products given away on the show, have you been tempted to go to the web for the companies product? I hope some others can give you concrete advice. I say go with your gut feeling on this.
Sincerely,
Catherine
Catherine Miller
Catherine Miller Designs
7 Cloverleaf Llane
Buckhannon, WV 26201-8889
304-472-3331
wwww.catherinemillerdesigns.com
catherinemillerdesigns@gmail.com
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| Nov. 16 2008 at 11:12 PM |
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Thanks Roland, I think I agree with you. There will always be someone watching. Who that is, I'm not sure. But in the same sense who walks in your store or finds your website are a lot of different people from all walks of life and ages.
Catherine, as far as affording,.... I think we have to choose what is the best way to market our product. Unfortunately it is not usually free. And there are much more expensive ways to try to get your product out there! I was just considering taking a little chance on this one. Because it is product cost, it's not as costly. And as I think about it, as he said being a no brainer, he's probably right. Companies can spend a ridiculous amount on advertising. As small businesses that option is not always available.
But thanks for your input, I really appreciate it, and will consider what you said.
Janie
Beef Jerky,
Buffalo Jerky |
Venison Jerky |
Turkey Jerky
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| Nov. 17 2008 at 12:14 AM |
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Cash, on your end is a consumable. You get some, spend it, and it's
gone. You can invest some cash and get a percentage of interest growth,
what...around 4% maybe.
Product, on the other hand, is a "raw material" so to speak. You create
it. Yes, it has its costs of production but you're the source of the
product.
Marketing and advertising cost you money. Your cash goes away. So the
question is how much product can you sell with no marketing and
advertising. Then, how much can you sell with marketing and advertising.
If you have to buy the M&A, that's consuming cash. If you can trade
for it with product, then it seems to me you're dipping into your
created supply for almost no costs, in exchange for 300,000 viewers.
I don't understand why there's a problem here? How much would it cost
you to get 10 spots on television, regardless of who watches it or how
many people. How much does it cost you to create 10 "Big Boxes?"
Divide the cost of the 10 boxes by the cost of 10 spots on TV, and
that's your rate of return. I'm guessing it'll be higher than 4-8%.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
International Society of Curmudgeons
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| Nov. 17 2008 at 12:31 AM |
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Hi Janie,
I have heard about the Game Show Network but can't say I have seen it or heard about the contest.
My thoughts on this are the same as Catherine and agree that you are wise to figure your target market. Also I am wondering if the viewers would go to the website. Although they are not asking for money your product still cost money to make and I don't think the percent of the 300,000 that watch would be high since they would also be advertising other products as well.
Where the sales would probably come in would be the word of mouth possibly by the people that won the contest and told others how great the jerky was. Whether the sales from that would be enough to outweigh donating 10 boxes I'm not sure. Definitely follow your gut feeling.
Kathy
Edited by: Kathy - Nov. 17 2008 at 12:32 AM
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| Nov. 17 2008 at 8:56 AM |
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I'd look at what big companies are already advertising on the network - you can bet they spent a lot of time and money figuring out that it makes sense to advertise there.
Can you fandangle a press release out of this and get a little more mileage?
Bottom Line: Go for it.
Eric
http://www.EngineersCanSell.com
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| Nov. 17 2008 at 10:27 AM |
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Janie,
I'd go for it. It's worth a try because you never know who may be watching.
Tracy
Tracy Barnhart, Owner
Giverny, Inc. / Mini Me Geology
http://www.GivernyOnline.com
http://www.MiniMeGeology.com
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