Please critique my Website

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Oct. 14 2008 at 1:53 PM
Posted by: kimkline “Quote Reply
Hi there, I have been taking an internet marketing course and have been developing my website. I would love to hear your feedback. My Site is www.eraseinterest.com Thanks so much, Kim Kline
Oct. 14 2008 at 2:06 PM
Posted by: sullivanka “Quote Reply
Nice site Kim. The only thing I might do differently is to make the disclaimer much shorter by putting in on two or three lines instead of as a block quote. You could even change to a smaller font (fineprint). The reason for this is that you want as much of your site above the fold as possible. The less scrolling, the better. Other than this, it has great colour, lots of links and even video. All of those features make for a great site. Kathleen http://thesavvyva.com
Oct. 15 2008 at 8:07 PM
Posted by: cartess3 “Quote Reply
Get your money back from whomever you paid for that Internet Marketing course. I'm in no way being rude... just honest! So with that said, let's talk about a few things you can do to make this work for you... Looking at your website, I assume your overall objective is to get them to click that button at the bottom to get the "FREE Online Analysis" (hopefully my assumption is correct... my wife thinks I'm a bonehead because I 'assume' too much). If the analysis is your overall objective, then you should delete all the text you have above because none of it does anything too move them closer to that objective. If anything, it sends them clicking away from the site... Let's start with the headline you have: Join the Crusade against Debt! Are your visitors people who want to join a crusade, or are these people who want to rid themselves of "THEIR OWN" debt? You're not talking to 'the person' looking at your site with that type of headline. Also, there's no benefit to the person looking at the site (keep in mind consumers are only interested in "what's in it for them" and you should communicate that when they first hit the page... Transforming America from a Society of Debt and Bondage to a Nation of Financial Freedom and Hope! Again... do these people really care about changing the American society, or are they primarily interested in getting rid of their own debt? I think the latter... Without elaborating on every sentence, it is my opinion that the rest of the content does a poor job in getting your visitors to take action (Free Online Analysis). I almost clicked away from your website until I played that video... that darn thing is your best chance at getting someone to fill out that form. So... your primary focus here should be to get them to watch that video -- that is one good selling machine. It sold me, and I don't sell very easily. Even the freakin news anchorman practically endorsed the product and warned others against knock-offs. He said he and 3 others on staff have tried the system and that it works. How much more credibility can one get than that video? As suggested a moment ago, let the video do all the work for you. Modify your headline, maybe put 2-3 sentences and then the video (the headline and sentences should drive people to watch the video) which is centered on the page. The guy in the video was a Valet right? And he's about to pay his house off in 5 years? I'd start there first... Maybe something like: Watch as This NBC News Anchorman Gets This Local Valet Driver to Spill the Beans on How He'll Pay His Mortgage Off in Less Than 5 Years! I didn't have time to think of anything better (I'm rushing so I can get ready to watch tonights Presidential debate). The goal here is to get them to watch the video so they can opt-in for that free analysis you're offering. Hope this helps! Cartess Ross Recession Proof Your Business - Get More Customers, Sales and Leads
Oct. 21 2008 at 2:21 PM
Posted by: kimkline “Quote Reply
Thank you so much for your input. I will take it all into consideration. I wanted to try to grab a person's attention at the fist sentence. I will focus more on the video and move the analysis button up. How about getting your analysis run? Do you have a mortgage and/or debt that you want to payoff? Thanks again, Kim
Oct. 30 2008 at 3:59 AM
Posted by: trumancoop “Quote Reply
hmm..not a fan of the design/layout. feels very corporate. the red-white-blue feels very..patriotic...not sure if you were going with that. I think you should go balls out on the layout, be original, stand out. Thats when people will take a second glance at your website. nice job overall though
Nov. 01 2008 at 4:15 PM
Posted by: Faus “Quote Reply
Kim, I think the advice mentioned above will help you out a lot. I didn't read any of the critiques before visiting your site. I was very overloaded with information once I saw your site. I really didn't know what I was getting myself into once the page loaded. I only stayed on your site for < 30 seconds. I was really tired of trying to figure out what you wanted from me and I exited the page. There wasn't any information that compelled me to act. I am sure it is on the site, but I didn't want to have to sort through tons of information to know exactly what it is you provide or are looking for me to do. -Faus
Nov. 03 2008 at 7:44 AM
Posted by: redfish “Quote Reply
Kim, you asked about: "How about getting your analysis run? Do you have a mortgage and/or debt that you want to payoff? " When writing think "as a customer, why would I want this?" Write with the benefits in mind. So a headline might read: Looking to reduce your debt? or Stop wasting money on interest. Get rid of it now! Address the benefits of the product and you'll see an increase in conversions. Also, on your main page, you have a header, and then a button that says "free analysis". Try moving it into a direct call for action. Such as "start with the free credit analysis by clicking the free analysis button". Your first paragraph is the most important. If you don't engage the user, then you'll lose them. You wrote: Presenting United First Financial^(R) and the revolutionary, Money Merge Account^(R) Pro and Money Merge Account Express. The Money Merge Account Pro is a revolutionary system that has been created to help home owners pay off their homes and consumer debt in as little as 1/3 to ½ the time, by cancelling thousands of dollars of interest that you would usually pay on your mortgage. This interest reducing program combines innovative software with banking instruments that have been around for decades and gives homeowners the tools necessary to achieve the greatest time and interest savings imaginable. The Money Merge Account Express is now available for those with only consumer debt. This program works off the same principles, but focuses on getting you out of debt quicker to then be in the position to buy your first home. You might want to reword it keeping the focus not on the product but on the benefits. It might read: If you're looking to pay down your mortgage and debts faster, United First Financial can help! Using one of the Money Merge Accounts you can pay your debt down in as little as half the time - saving you literally thousands of dollars in interest! Join the (many or hundreds) consumers who have already been saving thousands using this innovative software without refinancing their mortgage or changing their spending habits! Go beyond simply moving to a bi-weekly payment schedule and find out how you can really start saving. Then offer the visitor an option. I would probably put two graphics side by side. One saying "If you are a homeowner, click here to save thousands on your mortgage" and another that says "If you are a consumer, click here to find out more information" (or something similar). The reason I would want to use an image is because this is a call to action. You're asking the user to do something, so draw their eyes to it. Using the alt attribute in your image tag will ensure that if they have graphics disabled (or they are using a screen reader) they will still get your message. Also, after a call to action, you shouldn't have much information below it. Remember, you've just asked the visitor to make a selection - either they are a homeowner or a consumer - and then lead them to the information tailored for them. Also, be direct, short and to the point. Keep the reader engaged, don't lose them on the 'fluff'. If you're going to use the bullet points, use them above (so that the user has quick access to the benefits of the program) and put it in a side-bar next to the copy. Again, avoid text after the call to action. You want the user to do something, don't distract them away from that goal! Edited by: redfish - Nov. 03 2008 at 8:07 AMGet helpful tips, techniques and ideas for web design at betterwebdesigner.com. Jeff specializes in small business web design for redFish\|blueFish design. Feel free to email jeff at redfishbluefishdesign (.com) or call him toll free at 1-877-619-9489 (extension 701).
Nov. 05 2008 at 8:28 PM
Posted by: danielcim “Quote Reply
Hello Kim, I think you need to get the message out quicker on what you actually do and why they should stay on your site. Too many long sentences, I would think of using Icons with maybe short phrases under each showing how they can become debt free. Very friendly looking icons. Maybe a image of someone sinking in debt then an icon of filling out a form and finally an icon indicating their house paid in full. It would be cool if the video could play right on your home page, maybe think of also doing a video pitch yourself on the site or look at "site pal" or a similar service that has an avatar acting as your sales person when someone arrives to your site. I think the timing of this is great for you with all the mortgage issues happening now, like the concept. Good Luck Edited by: danielcim - Nov. 05 2008 at 8:32 PMDaniel VentureDen http://www.ventureden.com
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