Hello SuN'ers,

 

I couldn't contain my excitement, so I figured I would share a success story.

 

I always knew that PR was an important part of any marketing plan, but I had always put it at the bottom of the priority list.  However, a few weeks back I heard Rich's podcast on PR, and I decided to step up my PR efforts.  I sent out press releases like crazy promoting my product.  And sure enough, with each press release I was able to see a small growth in orders.  But that is not the success story. 

 

Since my product is for iPhone's specifically, a friend suggested I target media venues that target iPhone users.  (I don't know why I didn't think of that)  So I once again sent out my press release and even in a few cases offered to give free samples of my product.

 

Well to my shock and surprise, one of those sites, a well known mac/apple news website printed a story about my product.  The story went live at 5:10pm today on their homepage.  Since then I have been blessed with a flood of new orders.  I have made more money in just a few hours than I made in 3 months.

 

So friends, don't doubt the POWER  of the press release! 

 

And it just reminds me again why I love this site.  This site helps me keep my priorities straight.  LOL.

Thanks Craig!!

 

 

was this the podcast you listened to, Bill?

 

http://www.startupnation.com/media/episodes/1347/RD_July_1_2006.asp

actually it was this more recent one ...

 

http://www.startupnation.com/media/episodes/9144/public-relations-demystified.htm

 

 

 

Hi Bill,

 

Congratulations! That is wonderful news, and I'm so glad the podcast helped you with your PR efforts. If you have any questions, or need more assistance, please do not hesitate to contact me at any time!

 

Melanie

 

Hi Bill,

 

I also would like to say congratulations.  How wonderful you have found a tool that is really working for you! Enjoy those sales. :)

 

Janie