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So, how have you made out so far?
I'd recommend (which you've probably already done), sitting down and making a list of expenses, both fixed (occurring every month whether the business is working or not.....these are the things you must pay every month just to be in business....these are the things you NEED on a monthly basis just to function....i.e. getting out of bed in the morning costs me $20 just to do this) and variable (you need these too, but can you push them off a bit....such as advertising).
Once you determine what your monthly cash outlay is, realistically predicting your revenue. Spend a lot of time here to be certain of what you can and cannot do. Put together a revenue model. A revenue model depicts number of customers, the sales price of your products/services, and a timeline to get paid by those customers. This process is a little more difficult then determining your fixed and variable costs, but if you know what you're doing, it's not rocket science.
DO NOT forget to factor in your "cost of goods" sold. Whatever you produce, whether a product or servive, it has a cost. An example would be the widget you are selling. If you just buy that widget from someone else and mark it up 30%, your cost of goods is the price you paid for that widget. You've got 30% left over for expenses (fixed and variable), plus external investor money until you acheive a certain critical mass or whatever it is you are telling your prospective investor.
It's not rocket science. This is easy.
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