On Average (not set in stone) these 5 reasons are what entice people to buy from you.

#1 Confidence: Do they trust you? Do you appear legit? Are guarantee’s posted? Can you post testimonials? Tip: Acquire referrals by servicing and delivering to your existing customers 1^st they are 60% of your business.

#2 Quality: Your best long-term customers will buy often and tell their friends if they know you and your Products & Services represent real value. Tip: People will go out of their way for customized Products & Services. Hence “Customer” People often will come to you when you can present quality custom solutions for them.

#3 Service: They must want what you offer and be in NEED not want of what you offer. Tip: It is your job to justify the need for your products and services, find their Pain and/or Pleasure point(s) and satisfy what creates their current need.

#4 Selection: Part of offering customized Products & Services is dependent upon your ability to provide choices. Tip: Always provide your prospect with at-least 3 ways to justify buying from you, any more than three may overwhelm, people sell themselves using emotion 90% of the time.

#5 Price: Notice price comes fifth after all the others; the reason is what you do above determines the price people will pay! Tip: Work on improving in just one area for the next 30 days and watch your income increase 25% over the last month that you did not employ old Dan’s tips here, in 4 months you should be making twice what you are now if you work on all four areas. (One per Month)

Before we get into our master list of 14 killer marketing tactics all ending with the letters ENT, I’d like to remind you of whom to focus those tactics on most, we all have three primary markets:

#1 Universe: When you market to the world you get a 10% return = Cold Calling

#2 Prospects: Are people who fit your customer profile, build your list with this 30%

#3 Existing Customers: Are your #1 target with 60% response rates

O.k. so the above are your customers, now don’t forget to service your allies as well, they are in order:

#1 Employee’s: These people will make or break you, first on the list again is Confidence go down the list above to service your employees for maximum performance, using all five incentive categories. Notice pay is last. Find passionate superstars!

#2 Customers: Customers can be raving fans, a silent majority or complainers to no less than 17 people if they are dissatisfied with how they have been treated.

#3 Co-Marketers: These are your marketing allies; they co-promote you as a compliment or responsibility of their business relationships with you.

#4 Affiliates: Often commission based partners who promote your products and services for a percentage of the sale. Give affiliates good tools to sell with.

Now you’re ready to unleash the 14 keys and launch a business building weapons arsenal onto the playing fields.

#1 Commitment: You must believe in and give 100% to everyone involved to succeed.

#2 Investments:   You must advertise in many creative ways to maintain Brand Awareness.

#3 Consistent:      Give new initiatives time to work, don’t quit on things to soon.

#4 Confident:       Patience, belief and dogged determination are winning attributes.

#5 Assortment:    Of weapons, tools, tactics, strategic partnerships etc…

#6 Convenient:     Don’t waste people’s time, make it easy and be on time & fast.

#7 Involvement:   Treat people right by understanding their needs, get to know them.

#8 Dependent:      Be a dependable ally and find allies that you can depend on as well.

#9 Armament:      Ensure you have the right equipment and technology to compete.

#10 Augment:       Constantly add new weapons as situations & initiatives arise.

#11 Measurement: Gauge how well you’re hitting your targets and adjust as necessary.

#12 Consent: Gain agreement with customers, clients, suppliers, employees, allies etc…

#13 Content:        Educate your circles of influence give facts, figures, insights & information.