Wal-vert vs Alavert

in Forum: Marketing

Post a new topic

Oct. 09 2008 at 9:47 AM
Posted by: patentandtrademark “Quote Reply
Walgreens [drug store] attempted to register their trademark for "Wal-vert" which is a generic form of Claritin. Wyeth [drug manufacturer] sells the same drug under the mark "Alavert." Do you think consumers would be confused into thinking that both Wal-vert and Alavert come from the same source - or that the two sources of the drug are somehow connected or affiliated? James Lindon, Ph.D. Patent Attorney Lindon & Lindon, LLC Cleveland, Ohio Patents, Trademarks, Copyrights, Pharmacy Law, Litigation [this is not legal advice - provided for discussion only] Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend. "Fools rush in where angels fear to tread." http://www.LindonLaw.com/
Oct. 09 2008 at 10:23 AM
Posted by: minimegeology “Quote Reply
I don't think so. Although, even though you said it was Walgreens, I immediately thought Wal-Mart. Tracy Barnhart, Owner Giverny, Inc. / Mini Me Geology http://www.GivernyOnline.com http://www.MiniMeGeology.com
Oct. 09 2008 at 12:57 PM
Posted by: patentandtrademark “Quote Reply
that's also what i thought at first when I saw the "wal" part. James Lindon, Ph.D. Patent Attorney Lindon & Lindon, LLC Cleveland, Ohio Patents, Trademarks, Copyrights, Pharmacy Law, Litigation [this is not legal advice - provided for discussion only] Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend. "Fools rush in where angels fear to tread." http://www.LindonLaw.com/
Oct. 11 2008 at 7:49 PM
Posted by: CraigL “Quote Reply
Me too, particularly with the "Wal-" and the dash. But I wasn't at all thinking they came from the same source. Instead, being a cynic, I just figured someone was trying to steal the Alavert name, piggy-backing on an existing marketing and branding campaign. Craig Landes --- Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown International Society of Curmudgeons
Oct. 11 2008 at 10:40 PM
Posted by: Kathy “Quote Reply
Sounds like I am in good company:) The first thing I thought of was Wal-Mart also. Kathy ......Navy Signal Flag Gifts.... Made to Order Navy Signal Flag Banners... "Anything you can Spell we can Make!"...... Visit IB Designs Blog....
Oct. 12 2008 at 6:57 AM
Posted by: LogoMotives “Quote Reply
I've seen them on the shelves together at Walgreens and had to do a double-take at first. Obviously Walgreens has attempted to create that confusion with the same size packaging and the package colors- and side-by-side shelf placement. I go out of my way to not be a Walmart (no hyphen in the name any longer) customer so that really didn't cross my mind at all. - J. Jeff Fisher \| Jeff Fisher LogoMotives \| Tweet! Tweet!
Oct. 12 2008 at 8:02 PM
Posted by: Remipub “Quote Reply
Off subject, but I also assumed Walmart right off the bat, despite there not being a Walmart store near me. Goes to show the power of branding - especially when a company has the mega resources of Walmart. And copying the look of brand name packaging is nothing new - I imagine countless people buy a generic brand inadvertantly, thinking they grabbed the name brand. Is this deceptive practice or just smart marketing? Quality full color printing at discounted prices is just a few clicks away... http://www.remipub.com