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I know, it's another topic that has been discussed before, but why don't we let each other know who they feel their target market is. It could be interesting! maybe:)
I'll start. I believe our Target Market is roughly in age...28-48 males and females, with disposable income, and good taste.:) I'm not saying that older people don't enjoy our product or that younger kids don't go crazy over it, but I'm saying 'that this target market, is probably making the most purchases of our product whether or not it's for them, their kids or a friend.
I know not everyone has disposable income, specially in times like this, but those that do,..... spend.
We are in a business, that is selling a product , and I realize we need to know who our customers are.
Who are your customers?
Janie
Edited by: houseofjerkyjanie - Sep. 05 2008 at 2:33 AMBeef Jerky,
Buffalo Jerky |
Venison Jerky |
Turkey Jerky
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I think there may be a flaw in the concept, here. We can feel and
believe about a target market, but that's not the same thing as an
objective analysis, based on what actually is happening---who actually
is buying the product.
We believed, for example, that our target market when we started would
be boat owners. It turns out are actual target market is home owners
looking for a particular type of interior decoration.
If we'd held to your own beliefs and feelings, we would have tried to
"force" the target market to come see us, buy our stuff, and get
involved. Instead, we changed our thinking based on results, and let
the actual target market increase our visibility, sales, and even
modify our product line.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
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Success = Passion, Patience, Persistence!
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