| Jul. 17 2008 at 6:45 PM |
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I have been thinking more about this direct mail advertising service idea would fast food restaurants be a better niche than just small businesses. What are you Sunsters professional opinions.
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| Jul. 17 2008 at 8:54 PM |
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Wouldn't it depend on your life plan...your basic goal? A franchise has a lot of background support, training, and advertising, but you have to follow the rules. A small business offers more creativity, but no background support really.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
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Success = Passion, Patience, Persistence!
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| Jul. 18 2008 at 8:03 AM |
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When you say franchises have a lot of support, do you mean they probably already have direct mail service in place? The thing I’m worried about is can small business afford $150.00 for 1,000 direct mail ads, especially in a bad economic time. Then again their other direct mail service choice is $3,000 per 1,000 ads.
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| Jul. 18 2008 at 10:44 AM |
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I would ask what's your background? If you have a strong business background in a business you may find operating independently a viable choice. If you don't have a strong business background then the built in structure of a franchised business is probably a better fit.
The big benefits of a franchise is they give you a plan and the tools needed to be successful using a successful model that has been tested. Of course the downsides to a franchise is less flexibility in the way the business operates and capital requirements vs a self financed start up. Drink Up!
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| Jul. 18 2008 at 3:37 PM |
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The franchise fees---which can be substantial--- take care of the wide
advertising. So, for example, when 7-Eleven has a special on hotdogs,
the information is printed nationwide, and includes maybe TV
commercials and radio spots.
However, depending on the rules of the franchise, you may find you're
not allowed to "add in" your own advertising just for your own store.
You'll want a lawyer and an accountant to look closely at all the
contracts and regulations for a franchise you might want to buy into.
On the other hand, and going along with what Idaho has to say, if you
have a strong business background, you may find it's better to handle
your own marketing, targeted directly to the local community. In that
case, you'd set up your own business.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
---
Success = Passion, Patience, Persistence!
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