| Jul. 17 2008 at 12:51 PM |
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Great questions. Business owners need to be strategic with their website. They are expensive to create and maintain and like all investments, should have a positive ROI.
I see too many businesses who don't think through the marketing and sales details before rushing to build a site that may look lovely but is ineffective.
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| Jul. 17 2008 at 2:13 PM |
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Great items. I will have to incorporate these into the initial interview for website clients.
I have several questions I go through with new clients that are similar to this list, but some of these questions would help be more precise!
Thanks for the post!
Nate Stockard is the owner of Stockard & Associates, Inc. and provides design and marketing solutions for small businesses. He is also the author of The Market Seedling, which offers articles, information, advice, and tips on small business marketing and design.
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| Jul. 17 2008 at 3:48 PM |
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Nice article and good questions to ask!
From time to time we post a customer survey on our website and then send out an email to all of our clients and subscribers asking them to fill it out and we reward them helping by entering them into a drawing for a gift card for gas, coffee, or another promotional object.
We find that having their input is invaluable. They let us know what they like and don't like on our website and we tweak it accordingly. Sometimes our greatest ideas have fallen short for our website visitors. One item we recently removed due to our customer survey was "snapshots". We thought they were fantastic and our visitors were just annoyed by them.
I do have to say that some people LOVE one thing and others absolutely HATE it. We usually go with the majority (as we can't please everyone) and we track the success of the changes by monitoring visitor navigation and conversions.
Joanne Pele
Small Business Branding - Affordable Website Design
Complete Business Systems
Small Business Tips Blog
800-479-9186
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| Sep. 15 2008 at 10:16 PM |
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One of the most informative articles that I have read on marketing.
Having a new business with limited funds, I decided to design my own website. I feel very comfortable with the outcome, however, I would appreciate any feedback from anyone that would view the site. Have I included what a prospective buyer needs to know? Is the site to wordy? How about the organization of material? Any comments will be received objectively. Thanks for your help.
Sandy
www.sandysshimmeryshoulders.com
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