Even though I wrote this for a nightclub, it really applies to any business. Here is some info on how to use text messaging - http://kalinmoon.wordpress.com/2008/07/22/sales-service-with-smstext-messaing/

and

http://kalinmoon.wordpress.com/2008/07/18/promoting-with-smstext-messaging/

here are a few ways to build your database

http://kalinmoon.wordpress.com/2008/07/24/nightclub-customer-database/

Right you are - the CAN-SPAM law covers spamming to cell phones and there are VERY strict rules about required Opt-in for text messaging.  When you market to people that have opted in to receive your messages the response rate is HUGE!  In other words, you don't need a million people to get real results, real fast.  On the other hand, if you receive a text message to confirm an appointment w/your doctor, dentist or salon, no opt-in is required.  This is  considered a "transaction already agreed to" aand is exempt from the CAN-SPAM law.  This is good news for anyone that relies on clients to show up for scheduled appointments:  no shows=no $$, and if appointment reminders aren't done, more than 40% of people will no-show.   Tha said I think this use of text without permission is 100% okay unless the client EXPLICITY requests to be reminded via other means of communication.  FINALLY, people who work by appointment are not held hostage makeing phone calls every day and sending emails that aren't opened.  One of my customers only offers text reminders - he says no one ever answers when they call and that fewer than 30% of his emails get opened, and that sending a reminder is a courtesy to the client - I agree.  "May we confirm your next appointment with a text message?"

 

Michele - ConfirmTextSalon.com