How to Use Text Messaging to Reach Customers

in Forum: Sales
Source of this discusssion: /articles/9139/1/text-messaging-reach-customers.htm Page description: Learn about the benefits and statistical evidence for using text messaging to reach your customers.
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Jul. 04 2008 at 9:00 AM
No Photo Posted by: cigarman
how much does this cost. I would love to do this.
Jul. 05 2008 at 12:11 PM
No Photo Posted by: joopen
It is very clear that consumers will be driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!
 
At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like 'Text Adheadz to 51684 for More Information".
 
The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'Text Adheadz to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.
 
All the best - Scott
 
Scott Kline
scott@adheadz.com
Jul. 06 2008 at 2:31 PM
EagleImagery Posted by: EagleImagery
Do people like having their private communications invaded by adverts? Logo DesignVector ConversionPrint
Eagle Imagery - It's the only way to be sure...
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Jul. 07 2008 at 12:09 PM
No Photo Posted by: kathleenfasanella
There's two options, push and pull. Push is when you get unsolicited text messages. This infuriates me. It should be illegal imo. Insult to injury, I'm charged to receive their ad. I've had text messaging removed from my cell phone because of it. I see this as no different than getting unsolicited ads via fax. It costs me money to get unsolicited and unwanted ads. This WILL become illegal soon in the US if the measure is passed by both houses.

Pull is another story. If you opt in to receive messages, then there's no problem.

~Nurture people, not products~
http://www.fashion-incubator.com
Jul. 07 2008 at 6:24 PM
RealVibez Posted by: RealVibez
I would certainly hate to receive adverts in my private communications.

I use Broadtexter to communicate with our users. I can target them by State as well so it works for what I need it to do, it's free and it allows me to embed widgets on websites.
http://www.mullingsbrothers.blogspot.com
Jul. 08 2008 at 4:53 AM
bthomd Posted by: bthomd
Thanks guys!  There are some great considerations here regarding text messaging. 
I am currently working on the development of an integrated system for communication with our field security agents.  Currently records are kept manually by each agent, and processed by adminstrators in our office.  I can see many advantages in using text messaging for communicating with our clients and agents
Brian Davis, Partner
Torngat Security Ltd.
Jul. 08 2008 at 6:27 PM
zendoo Posted by: zendoo
Given our client base (we sell cell phones on-line), my company felt that our customers would be interested in this type of  communication.We ran an informal poll of our customers about a month ago and found that a vast majority felt that receiving ads via text message would be intrusive. However, about 28% of the people we polled said they would be receptive to it.
We are currently putting together an opt-in type of system for those interested.
I would appreciate any comments from someone who has already tried this. What successes / problems they have encountered etc..
Hope that helps.

Chris
www.zendoo.com
Renew your phone - Not your contract


Jul. 09 2008 at 1:28 AM
No Photo Posted by: migrainemaven
All my phone numbers are registered with the Do Not Call registry, and yet I continue to receive this type of SMS, which I too find infuriating.

It should be illegal without a CLEAR opt-in.

For me, it is only a negative message about your brand/company.

Empowering headache sufferers to help themselves
http://headquartersmigraine.com
http://www.migrainesurvival.com

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