Huge fan of this posting !  For years, my marketing research consulting firm has been working almost exclusively with larger firms.  Those companies that have learned that the investment in marketing research is more than made up by going to marketing with a stronger product, message, concept, and by not making the blunders that research often identifies immediately.  Small businesses need research as much, if not more, than their larger counterparts, however, the cost, time commitments, and skillset required often intimidate business owners.

 

Marketing research for the small business has been very limited, highly costly, and extremely intimidating.  Over the past several months, the idea of taking our large company research tools and over 25 combined years of research expertise and creating a scalable tool to offer to "smaller" businesses has been popping up all over the place.  Well, we're just now climbing on the ride and working very aggressively toward this goal.  Small businesses need research, and we're about to offer the coaching, consulting, and mentoring assistance they need.  Check out my primary website (www.schorrsolutions.com) and the associated blog (www.schorrsolutions.com/blog) for more information.  We look forward to taking the ride with you...