Competitive Market Analysis on a Shoestring Budget

in Forum: Marketing
Source of this discusssion: /articles/1239/1/competitive-market-analysis.asp Page description: Competitive market analysis is vital to every business - if you don't understand you business market and competitors, it's impossible to formulate a sound strategy. We offer tips and advice for competitive market analysis on the cheap.
May. 29 2008 at 12:18 PM
swany Posted by: swany
I am the owner of a company called InteliChek and we specialize in Competitive Market Analysis for the automotive industry.  We track prices of services, products (batteries, wiper blades, etc.) and even tires.  We mystery shop retail service facilities, dealerships and even tire warehouses and provide this market intellience to our clients.
 


Edited by: swany - Oct. 31 2008 at 12:51 PM
Swany
dswan@customprograms.com
If you don't try, you'll never know!
May. 29 2008 at 12:37 PM
nevadascul Posted by: nevadascul

Take a look at "Consumer Reports."  Their online and magazine presentation on products is well organized and should give you an idea how to set up your information.  Also note that Consumer Reports charges a small single use or a flat yearly rate to view their research information.

Goals are attainable at any age. It just seems to take longer the older we get.
May. 30 2008 at 3:08 PM
daleyfla99 Posted by: daleyfla99

What other sources do your clients have for this information?  If none, congratulations, then get yourself out to your customers and tell them about your service.  If there is competition, how do you differ, how are you better and why should your customer use your service and not your competitior?  And no, price is never, never the issue.  Take a look at Jeffrey Gitomer's site, www.gitomer.com for the definitive sales information for any commodity or service.

Dale
www.ourbestidea.com
www.maskerinsurance.com
www.maskercreations.net
Jul. 17 2008 at 5:51 PM
No Photo Posted by: arsen
Analysis of competitors and the market place prior to moving into the market is always challenging. Especially on a shoe string budget. I really enjoyed reading this article and learning the different tactics which new and existing business owners should do.

I am a co-founder of a site called: eCompetitors.com. It provides industry analyses on the top 10,000 global industries, covering approximately 95% of the $57 trillion global economy - all presented in one holistic framework with tools that enable quick analysis of one industry or a group of industries, as well as analysis of a single company or side-by-side analysis of multiple companies.

I do not want to sound like I am promoting my site, but it may be a site of interest for people to go to which may help do competitive and market analysis.




Edited by: arsen - Jul. 17 2008 at 5:53 PM
_________________________________
Arsen Pereymer
Co-Founder & Chief Technology Officer
eCompetitors, Inc.
eCompetitors.com
Sep. 08 2008 at 1:10 PM
swany Posted by: swany


Edited by: swany - Oct. 31 2008 at 12:50 PM
Swany
dswan@customprograms.com
If you don't try, you'll never know!


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