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If your objective is to get good at internet marketing and getting
traffic it pays to be able to put together and edit websites.
In some industries it's the OFFER that you make that gets the
business, not the packaging - and just because a person is good
at designing nice-looking websites doesn't mean they know how
to make websites that make money.
If you want to make money with your site your site needs to
communictae lucidly what the value of your product and service
is. A pro designer will generally be far more concerned with putting
a feather in his cap and building his portfolio than he is in making
you money with your site.
It's a good idea to get clear about what you want and be familiar
with site money-making strategies. This way if you work with
a designer you can steer the design to get teh results you want.
You might be surprised at the selling power of good website
copywriting. Your message and what you offer should first and
foremost be clear to a visitor very quickly. If design and graphics
do not support your selling message in a clear way you can easily
shoot your own foot.
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