Great product idea, but how to get it made?!

in Forum: Developing Your Invention
Source of this discusssion: /media/episodes/9092/product-idea-made.htm Page description: Listen in to learn how to turn your idea into a viable product.
Apr. 17 2008 at 7:02 PM
No Photo Posted by: kathleenfasanella
Wow, talk about synchronicity. Conversely, I just published an article on my site about why I don't recommend producing apparel off shore. Not anymore (not that I did much before). At least in apparel, with it being so market driven, buyers want to buy closer to season. Off shore, with 4 weeks on the water, a specialized product can't be delivered fast enough; styles change too quickly. You need to respond overnight; everything moves faster now, expectations of nigh immediate delivery have been raised by web 2.0. You need those 4 weeks to design, cut and sew those orders. Plus now, there are more and more stores who won't buy from lines produced in China. There's too many risks, pilferage, piracy (brand dilution), products being held up at port, that a buyer doesn't want to tie up their OTB (open to buy) budget on products that may never be delivered. They need inventory; they prefer to pay more and get certain delivery from a domestic producer. To whit, most of my designers biggest problem is not getting sales, they're getting more draw than they can handle. Their issue is meeting the demand for their products. All kinds of people in the garment industry are trying to get back to the states creating a labor shortage of cut and sew. It's kind of weird...the rest of the economy is slowing down but the US garment industry is cooking. Most everyone I know doesn't have any production slots open till the end of June. As such, some are going to Mexico because it's overland. They'd been hurt bad by Asian outsourcing but they're picking up again too.

If you're making something that doesn't change from month to month like electronics -or commodities like t-shirts- China could be a good deal. Otherwise (in apparel), I'd keep an eye on developing relationships as close to you as is possible. Otherwise, by the time you figure out the trend, it'll be too late. You'll have to wait till the industry expands to absorb new demand. Btw, apparel has long been considered to be a bellwether industry...so it could be a sign of the times, particularly with respect to confines of sustainability and increasing energy prices.
~Nurture people, not products~
http://www.fashion-incubator.com
May. 15 2008 at 2:17 PM
No Photo Posted by: Keith08
Kathleen,

You sound knowledgeable in apparel business so please excuse the random question but I need help.  I have developed an article of children's outerwear clothing and have been trying to find a manufacturer who can develop and produce said item.  I have NO experience in this category, but I have done extensive research and see a big need for this product.  The problem I am running into is that I would like to have the production produced here in the U.S. but it appears rare to find a manufacturer to work with within this country.  Do you have any suggestions?

Thank you in advance,
Keith



May. 20 2008 at 6:04 PM
No Photo Posted by: kathleenfasanella
Children's coats? I made coats for years. My favorite. Mostly for men and women, lots of leather coats too. I have a friend making kids coats in DR. I haven't done many coats for kids but it's always fun. They're so cute!

Honestly, I'd recommend that you visit my site (see sig line) because your question encompasses a whole book's worth of material. More really.

The key problem entrepreneurs have is they go through resources like ThomasNet. They only list large military or utility type producers. I don't know any contractors who have a listing there. The industry has it's own network. Why pay for a listing in ThomasNet if your customers aren't there? Most people are found through direct referral. The issue being, no one will give you one unless they know you are prepared to use their name and influence as a lever. I'm pretty open to new people but even I want to know how someone found me.

Contract facilities have really tightened up domestically; few contractors are looking for work because their existing customers (or their referrals) make networking or advertising unnecessary. It boils down to networking in the right places. Hence my suggestion to go to apparel business related sites for more specific needs.  ~Nurture people, not products~
http://www.fashion-incubator.com


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