| Mar. 20 2008 at 5:31 PM |
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ContinentalPrintingSupplies wrote: I sell office supplies, how do you sell 'volume 1' of an ink pen, ream of paper or an ink cartridge?
You could package them together, and some additional free info as in the story above, as a "Business Marketing Kit - Volume 1."
How about "Special Event Invites and Correspondence; Volume 1 - Weddings."
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| Mar. 21 2008 at 8:11 AM |
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Yanik is a master marketer. You understand that, especially if you read to the end of the article. Excellent ideas. Public domain may be an exhausted niche but people have an endless appetite for knowledge about money. My book, What to do with your money in a recession, was put up on www.bridging2wealth.com in January. I dearly hope that is not a Volume 1, but it is a great idea for the other publication, What to do with your 401k.
Thanks for the post. Great ideas too, Craig, as always....hehehe.
Dale
www.ourbestidea.com
www.maskerinsurance.com
www.maskercreations.net
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| Mar. 21 2008 at 10:29 AM |
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great idea SpeersPhoto - love it!! will have to try it. it is so hard to put up a good fight againt the big box stores. thanks for the ideas!!
But without faith it is impossible to please him; for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. Hebrew 11:6
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| Mar. 24 2008 at 2:45 PM |
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Now that's a great idea. Since most of my work is writing reports I have to remember vol's will go a long way.
Best Regards,
Howard Lee
Howard Lee CIO of Wirehead Technology
can be reached at tcrats321@yahoo.com or www.technocrats.bravepages.com
www.myspace.com/wireheadtec
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| Apr. 08 2008 at 3:22 PM |
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This presupposes that you have clients who are interested in your material, and desire to get more (which is your responsibility in Volume I, I suppose)...
Are you also saying they also need "just enough" to "whet there appetite" for quality information?
I could see this as a benefit to clients and company as long as quality materials is presented in all volumes rather then having material for only a Single volume, and dragging it out.
Interesting piece.
-You may indeed fail before you succeed, but don't make it a habit.
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| Apr. 09 2008 at 11:34 AM |
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Sometimes I just shake my head and wonder.....
Do any of you guys think about the integrity of your business? This volume 1 idea is fine for someone who intends to produce a volume 2 and possibly a Vol 3. But as a sales gimmick, without intent to produce Vol. 2, it reeks of dishonesty.
People who really want to establish a business that will prosper over the long haul -- to leave something for their families, to look on with satisfaction -- they have to be able to go back to their customers after the sale, look them in the face, and ask not only if they were satisfied with the product but also with the sales presentation your firm made to them.
Without integrity, your business will fail. It happened to Enron; it can happen to you.
Think about it before you embark on any glib, get-rich-quick scheme.
Phil Thatcher
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| Apr. 09 2008 at 1:18 PM |
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I don't really see how this could become a dishonest get rich quick scheme unless of course, like you say, you don't produce the further volumes and makes claims to something completely false.
It's a way to sell publications, or other media products. Without that sales angle, you'd pretty much have folks sitting around waiting for the next customer. If you don't build hype about your product, no one else will. So how does this seem dishonest?
I think some folks just sit around waiting to challenge someone else's idea or call it stupid because they either didn't think of it first or didn't put it in writing first. I understand ideas are presented for constructive criticism but aren't we a community to encourage each other so that we may succeed?
I'm not getting a "DO THIS BECAUSE IT WILL MAKE YOU RICH!!!" statement out of this post. It would never work for my products unless I wanted to write how to's on how to best equip and manage our products. I've got way too much other stuff to do than that.
What I'm seeing is, "Hey, this is what I did and was successful at it. Find what will work for you by experimenting and charge forward." You can't take everyone's successful business strategy and incorporate it into your business. You've got to find your own. Encouragement in a message, not a statement.
JEEZ!
Dan
wartimethings.com Military, hunting, camping, & outdoor merchandise. Vstore.ca Your online ecommerce provider.
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| Apr. 11 2008 at 11:28 AM |
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This methodology reminds me of Star Wars.... it all started with episode #4 I believe. The lead film was a runaway success and left the audiences screaming for more. Thus we now have all 6 episodes on the market (NOT released in sequential order!), which enjoy great success now on DVD.
(This is also how I got the original idea - some fairly long time ago - for using something like what Yanik proposes in his article. I just adapted what regular colleges do with their course-work... areas of study (volumes) and individual courses (parts) for that major/minor, using the Star Wars series as my proof-of-theory model.)
In my own private training series for current & potential self-employed people - and desperate wanna-be's - in some sort of financial crisis, I use both volumes and parts for the areas of info & training. The 'volumes' are for major areas of skill-sets and the 'parts' for each sub-section/training module, just like colleges do with their various ed. programs. I.E.; The Financial Management Volume I contains several parts like: personal finances, business finances, financial planning, contingency planning, etc...
This works great for me, as proven by my own actual testing of this "technique"... with the proof being a huge number of requests for lists of all volumes available from folks that have read one or more of my pubs - and are literally demanding more.
Nick.
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