This was a great topic and I am will be using this technique to market my business.

 

Audrey

http://www.sisterinc.com

Audrey,

 

Glad you pointed this out.  Adding what we call Tipsheets to your press kit can help differentiate you from competition, show journalists a different side of a story they might have already run by giving them new ideas, and simply open the door for you.  In general, lifestyle journalists love to provide tips to readers/viewers but they don't have the time to go out and uncover them themselves.  By taking the initiative you can get yourself one step closer to garnering positive press for your business.

 

Best,

Jennifer