| Jan. 31 2008 at 6:41 PM |
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PR is a great way to promote your product, and on the web nowadays it's often overlooked. However, very important that press releases be optimized for search prior to sending them over the wire service. This way people searching on Google and other search engines will find your release when searching on the keywords you have optimized on. A great tool that makes optimization easy is Newsforce (www.newsforce.com). Also, Business Wire has the tool as well in their EON suite.
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| Jan. 31 2008 at 9:01 PM |
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Thanks for the info!
Kristen Fischer, Copywriter/Editor/Author
Creatively Self-Employed
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| Jan. 31 2008 at 9:08 PM |
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Dale,
What is your input regarding this, please?
Rgds,
Ric
Ric Willmot
Executive Wisdom Consulting Group
www.ExecutiveWisdom.com
info@executivewisdom.com
Blog: www.ricwillmot.com
Founder of the Society for Executive Wisdom
www.ExecutiveWisdomSociety.com
Strategy for Professionals: www.strategyforprofessionals.com
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| Feb. 01 2008 at 7:39 AM |
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Ric, I totally agree with the whole PR concept and that press releases should be optimized for the search engines. What I don't agree with however is that you need software to do the job. It's relatively easy to integrate keywords into your copy. I do it all the time. For example, every article or press release I write is optimized for the search engines. I've never needed software to help me in that regard.
Also, if this product is so great, where are all of the customer testimonials touting its effectiveness? There's not a single testimonial on their website. No proof of performance? I consider that a big red flag.
Dale King
Edited by: DKing - Feb. 01 2008 at 8:15 AMDiscover how ordinary people just like
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| Feb. 01 2008 at 1:04 PM |
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Dale,
Can we chat offline about this further please?
Rgds,
Ric
Ric Willmot
Executive Wisdom Consulting Group
www.ExecutiveWisdom.com
info@executivewisdom.com
Blog: www.ricwillmot.com
Founder of the Society for Executive Wisdom
www.ExecutiveWisdomSociety.com
Strategy for Professionals: www.strategyforprofessionals.com
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| Feb. 01 2008 at 3:20 PM |
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Sure, Ric. You already know my e-mail address. Or you can give me a call at: 518-265-6310. Just remember, I'm on eastern daylight time, so please don't call me before 8 am est. or after 7 pm est.
Dale King
Edited by: DKing - Feb. 01 2008 at 8:47 PMDiscover how ordinary people just like
you are making good money online!
Click here for details!
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| Feb. 01 2008 at 9:56 PM |
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Dale,
Thank you.
I will be in touch shortly.
Have had a lot going on in the last two weeks and I need to touch base with Nikole and Robert Carter, as well.
Rgds,
Ric
Ric Willmot
Executive Wisdom Consulting Group
www.ExecutiveWisdom.com
info@executivewisdom.com
Blog: www.ricwillmot.com
Founder of the Society for Executive Wisdom
www.ExecutiveWisdomSociety.com
Strategy for Professionals: www.strategyforprofessionals.com
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| Feb. 02 2008 at 3:06 PM |
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I don't think PR is overlooked ... in fact, some people probably issue too many press releases (and too many low-quality press releases) so PR in general gets watered out.
As with anything, it's important to write with people in mind first, and then search engines.
* Bad Habits
* A True "Lifestyle Business"
(from Small Business Essentials)
writing | marketing | web: NHG Consulting
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