Many companies claim they are green simply because they utilize a small percentage of recyclable material. However, the production process and sustainability of these products remain to be a very environmentally-unfriendly.
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Best of luck,
I write an annual packaging trends piece. Packaging Trend #2 is on point: Green Is No Longer On The Fringe. It has some basic background where sustainable or environmentally friendly packaging is heading @ http://packaginguniversity.com/blog/2010/01/11/2010-packaging-trends-2-green-is-no-longer-on-the-fringe/