More About "StyleHop Corp."

MISSION: Our mission is to be the #1 fashion destination for both unbiased wisdom-of-crowd consumer advice and industry analytics.

THE PROBLEM: Today, fashion companies rely on individual merchants to determine which styles to produce and in which quantities. It is their inconsistent qualitative judgments that contribute to the wildly erratic financial results prevalent in the industry. Approximately $.20 of every full price dollar in fashion is lost in markdowns due to the inability to predict consumer demand accurately.

THE SOLUTION: StyleHop will sell the fashion industry consumer driven demand forecasting to add significant dollars, currently lost through markdowns, to the bottom line. A model built on selling the fashion industry consumer data requires low-cost access to predictive fashion consumers. StyleHop is creating the first-ever style-level fashion review consumer destination that combines affiliate ecommerce, community and online social games. Companies in other industries that leverage consumer reviews have created powerful platforms with revenue streams both from ecommerce and selling market and trend data to companies. Consumers habitually click on sites like these for honest advice and companies pay for the consumer insights generated (Comps: Restaurants – Yelp; Travel – TripAdvisor; Books – Amazon; Consumer Electronics – CNET).